2019 Conference Programme

2019 CONFERENCE PRICING & ACCOMMODATION | THE VENUE | REGISTER NOW
Sunday 10 November
15.00 – 17.00: Young Managers Group seminar: Fred Popp Team Up
16:00 onwards: Registration & Exhibition
17:00 – 19:00: Exhibition golf challenge
18:00 – 19:30: Informal buffet & drinks reception
20:00 – 21:00: Evening entertainment
Monday 11 November
08:30 – 9:15
Breakfast Brains
Roundtable discussions, chaired by industry experts (Pre-registration required)
09:00
Registration & Exhibition
10:00 – 10:15
Welcome
Bob Williams
 GCMA Chief Executive
10:15 – 11:00
Keynote: In Pursuit of Excellence
Ross Matheson The All England Lawn Tennis Club (Championships)
11:00 – 11:45
Refreshments & Exhibition
11:45 – 12:30
STREAM 1: 
Strategic Thinking
STREAM 2:
Marketing & Social Media
STREAM 3: 
Leadership Development
STREAM 4:
Governance for Club Managers
Breakout 1a
Breakout 2a
Breakout 3a
Breakout 4a
The Importance of Strategy for Golf Clubs
Rob Hill
Global Golf Advisors
Smart Marketing that lands new members
Mike Timson & Keith Robertson
Newmachar GC
Leadership tactics Managers can use to guide governance and strengthen the club culture
Greg Paterson
Tribal Magic
Governance Part 1: The highly talented & the highly dysfunctional
Kevin Fish
Contemporary Club Leadership
12:30 – 14:00
Lunch & Exhibition
14:00 – 14:45
Breakout 1b
Breakout 2b
Breakout 3b
 Breakout 4b
Defining and Beginning Strategy
Rob Hill
Global Golf Advisors
Marketing a local brand
Amy Yeates
Moor Park GC
Golf Club Politics: How to manage and survive 
David Bancroft-Turner
Matrix TC
Governance Part 1: The highly talented & the highly dysfunctional
[repeat of Breakout 4a]
Kevin Fish
Contemporary Club Leadership
14:45 – 15:30
Refreshments & Exhibition
15:30 – 16:15
Breakout 1c
Breakout 2c
Breakout 3c
 Breakout 4c
Strategic Intelligence for Successful Strategy
Rob Hill
Global Golf Advisors
Marketing an established national brand
Stuart Gillett
Golf at Goodwood
Influence without authority
David Bancroft Turner
Matrix TC
The Membership Experience: Give it to them or someone else will
Kevin Fish
Contemporary Club Leadership
16:30 – 17:15
Keynote: Staying In The Zone: Productive, Focused, Respected and Employed
Gregg Patterson Founder and President, Tribal Magic
17:15 – 18:00
Open Networking 
17:15 – 18:00
Reception for clubs involved in the benchmarking project
[
Invitation only]
19:00 – 19.45
Drinks reception
20:00 – 23:00
GCMA Gala Dinner &
GCMA Golf Club Management Awards
Tuesday 12 November
08:30
Registration & Exhibition
09:00 – 09:45
STREAM 5: Strategic Thinking
STREAM 6: Golf Course for the Club Manager
STREAM 7: Disruptive Innovation
STREAM 8: Governance for the Committee
Breakout 5a
Breakout 6a
 Breakout 7a
Breakout 8a
Engaging Club Leaders in the Strategic Plan
Rob Hill
Global Golf Advisors
Member Tolerance to Disease Damage
Mark Hunt
Headland Amenity
Re-branding of The Open
Fred Popp
Team Up
The Golf & Health Project, supported by the World Golf Foundations
Dr Roger Hawkes
Golf & Heath Project
10:00 – 11:30
Keynote: Measuring Operational and Social KPIs – Hard facts and data
Kevin Fish and Gregg Patterson
Contemporary Club Leadership and Tribal Magic
11:30 – 12:00
Refreshments & Exhibition
12:00 – 12:45
Breakout 5b
Breakout 6b
Breakout 7b
 Breakout 8b
How to Write a Strategic Plan
Rob Hill
Global Golf Advisors
Golf Course 2030
Steve Isaac
The R&A
Tactics Managers can use to find new, creative DISRUPTIVE ideas that’ll distinguish their club and see off the competition’
Gregg Patterson
Tribal Magic
Governance Part 2
Kevin Fish
Contemporary Club Leadership
12:45 – 13:45
Lunch & Exhibition
13:45 – 14:30
Breakout 5c
Breakout 6c
Breakout 7c
Breakout 8c
Measuring the Effectiveness of Strategy
Rob Hill
Global Golf Advisors
Irrigation: Best Practice
Jim Croxton
BIGGA
&
Alastair Higgs
Rain Bird
The Rules of Golf changes: one year on
Daniel Sommerville
The R&A
Governance Part 2
[repeat of Breakout 8b]
Kevin Fish
Contemporary Club Leadership Ltd
14:45 – 15:45
Keynote: The Open Journey
Wilma Erskine Royal Portrush GC & Colin Burns Winged Foot GC
with Iain Carter BBC Golf
15:45 – 16:00
Close of Conference
16:00
Grab & Go Coffee, and final networking opportunities

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