Units of the Diploma

The four qualifications (Diploma and three Certificates) are made up from nine individual units. Each unit is integral to the management of a golf club in the 21st century.

Along with the unit title, a brief description of the unit is provided below as well as the learning outcomes for the unit, describing what you will be able to do on successful completion of the unit. 

Managing the Operations of a Golf Club        

This unit will allow learners to develop an understanding of the role of different bodies in the governance of the game of golf, as well as to develop the skills to review the customers of a golf club and plan the business model structure and activities of a golf club.

On successful completion of this unit, a learner will:

  • Understand the role of bodies and external stakeholders in managing a golf club business
  • Understand how the internal stakeholders of a golf club impact on operations
  • Understand the role of PGA professionals in providing services to support the strategic objectives of a golf club
  • Understand the need for a golf course policy document which supports the strategy of a golf club
  • Understand the role of golf course maintenance and its impact on the business
  • Understand the operational issues connected with the management of the estate on which golf is played
  • Be able to plan and prepare events hosted by a golf club       
  • Be able to plan the delivery of food and beverage service in a golf club
 Leading and Managing People in a Golf Club 

This unit will allow learners to develop understanding of the management and leadership skills needed to develop people, as well as to develop the skills to set performance targets for people working in a business and monitor the development of people against performance targets and deal with poor performance.

On successful completion of this unit, a learner will:

  • Understand the importance of leading and managing people in running a business
  • Understand the work and development needs of people in a business
  • Be able to plan the use of people in a business       
  • Be able to set performance targets for people in a business
  • Be able to monitor performance of people against targets in a business
  • Be able to deal with poor performance of people in a business           
  • Be able to maintain awareness of the legal requirements on grievance, redundancy and dismissal procedures
Developing and Managing a Socially Responsible Golf Club        

This unit will allow learners to develop an understanding of the principles of socially responsible businesses and the relationship between socially responsible business and business performance, as well as to develop the skills to create a socially responsible strategy for a golf club and review its impact.

On successful completion of this unit, a learner will:

  • Understand the principles of socially responsible business      
  • Understand the relationship between socially responsible behaviour and sustainability of a business
  • Be able to develop a socially responsible strategy for a business            
  • Be able to review the impact of socially responsible behaviour in a business
Managing Innovation and Growth in a Golf Club          

This unit will allow learners to develop an understanding of what is meant by innovation at an individual and business level and to develop the skills required to support and review opportunities for innovation in a golf club.

On successful completion of this unit, a learner will:

  • Understand what is meant by innovation in a business
  • Be able to support the innovation process in a business
  • Be able to review innovative activity in a business
Marketing of a Golf Club   

This unit will allow learners to develop an understanding of how to market a business as well as develop the skills to undertake market research to identify customers for the golf club, analyse markets and customer needs and match these to business targets and produce a marketing plan.

On successful completion of this unit, a learner will:

  • Understand the impact of the business environment when developing a marketing strategy for a business
  • Be able to research a market to identify the customers for the business
  • Be able to analyse markets and customer needs     
  • Be able to align customer needs to  business targets              
  • Be able to produce a plan for marketing the services and products of a business
Keeping Up to Date with Legislation of a Golf Club     

This unit will allow learners to develop an understanding of different legal structures for a business, as well as to develop the skills to keep up to date with changes in legislation and regulation impacting on developing and managing a golf club and set terms and conditions for business agreements.

On successful completion of this unit, a learner will:

  • Be able to review current legal and regulatory requirements which impact on running a business
  • Be able to develop plans to work through implications of legislation and regulation on running a business
  • Be able to set terms and conditions in business agreements and contracts that meet legal requirements
Managing the Finances of a Golf Club             

This unit will allow learners to develop an understanding of options for financing the development of a business, as well as to develop the skills needed to review systems for managing finances and plan and monitor income, expenditure and profitability against business objectives.

On successful completion of this unit, a learner will:

  • Understand the options to finance the development of a business
  • Understand the types of banking facilities available for a business
  • Be able to review the effectiveness of systems for managing finances in a business
  • Be able to monitor income and expenditure against the objectives of a business
  • Be able to monitor profit and loss for a business
Managing Change in a Golf Club       

This unit will allow learners to develop an understanding of the models of change management in business, as well as to develop the skills required to present proposals to enable change and prepare a golf club for change in its development.

On successful completion of this unit, a learner will:

  • Understand the issues relating to change in a business
  • Be able to present proposals to enable change in a business
  • Be able to prepare for managing change in a business
Understand Personal and Enterprising Behaviours and Skills    

This unit will allow learners to develop an understanding of what is meant by enterprise, enterprising skills and behaviours and their usefulness in different settings. 

On successful completion of this unit, a learner will:

  • Understand what is meant by enterprising skills and behaviours
  • Understand how enterprising skills and behaviours might be useful in different settings
  • Understand how enterprising skills contribute to the performance of a business
  • Understand ways of balancing business and private life priorities

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