Principles of Golf Club Management
Our Principles of Golf Club Management residential training courses are held three or four times a year (depending on whether the GCMA Conference is held).
The training course is designed for either newcomers to the profession of Golf Club Management, or an existing Manager, Secretary or Assistant, who wants to bring themselves up-to-date with current management practices. The course content is relevant for both private members and proprietary clubs.
- 12 – 16 March – Donnington Grove, Newbury
- 10 – 14 September – Solihull, Birmingham (venue TBC)
- 19 – 23 November – The Henley, Warwickshire
Much of the course is specifically designed for those already in post or wishing to make a career in Golf Club Management. It gives a great grounding in the fundamentals of Golf Club Management and offers context of how the office works, and its challenges, and is invaluable for understanding the industry, and the complexities, challenges and frustrations of the role. It also highlights the difference between running a golf club compared to other businesses.
The course is usually delivered by a mix of serving managers with many years’ experience and industry specialists from outside the Association.
All students attending will be issued with a Certificate of Attendance that is recognised by golf clubs, as they see the benefit of employing people who have attended courses run by the GCMA.
The total cost, including all course materials and full board and accommodation is £995.
- Basic agronomy & the golf course
- Accounting Principles
- Health & Safety
- Social Responsibility
- Employment law
- Legislation & Legal Issues
- Food & Beverage operations
- Course rating and handicapping
- Social Media
- Running golf competitions
- Club Governance and Strategic Planning
- The Role of the PGA Professional
- Marketing and membership
- Group Case Studies and breakout sessions
For attendance on this course, you will be awarded 60 CPD credits (Continuing Professional Development).
Over past years there has been an upsurge in golf, both with newly built courses and existing ones. Many of these new courses have failed because of management failures to study the market properly and create a business plan suitable for the type of membership likely to apply from the surrounding area. The private club, by the same token, has had to look at managing itself much more efficiently than in the past and also in many cases the need to market itself far better. Golfing societies, casual visitors and other forms of additional income have to be encouraged by different ways if the club wishes to retain its income from these sources. No club today can afford to be run by amateurs, and the need for professional management is overwhelming. Many of the newly formed clubs, at present run by the owners, will be looking for quality management to take over in the near future.
If you have any questions about our highly successful, enjoyable and educational course, please complete the form below, or contact Niki Hunter, Professional Development Manager – tel: 07990 520173 / firstname.lastname@example.org.