Cashing In On Social Media

Andrew Minty spent £422 on Facebook and brought in more than £90,000 in revenue. The Langland Bay director of golf tells us how he did it…

You can imagine the reaction when Andrew Minty presented his club board with a plan to spend money on social media. “They were obviously very wary,” the Langland Bay director of golf admits. “It’s internet based and, at the time, businesses weren’t really getting into it. But the return has been fantastic.” Marketing revolved around traditional techniques, and Minty used editorials and promotions to push the golf club – just as many of his contemporaries have for decades. But Minty, the GCMA’s Manager of the Year in 2015, saw an opportunity at the picturesque Welsh club....
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