27
January
2022
The governing body is once again providing clubs in Scotland with a variety of initiatives and opportunities to access funding... Scottish Golf has launched four schemes as part of its Club Support Fund. The Membership Marketing Fund, Visitor Golfer Planning Support, Players 1st Membership Survey and Club Education Fund are all expected to prove popular and the governing body is asking clubs to ensure they provide all relevant information in their applications. The Membership Marketing Fund, which closes on Friday, February 25, will allows affiliated clubs to apply for funding up to £500 to put towards marketing. That can comprise of membership recruitment campaigns through paid social media advertising (£100 minimum, or £200 maximum), and optional professional photography and video to showcase clubs to potential members up to a value of £300. Scottish Golf's Club Business Team will also provide free workshops and resources to provide best practice guidance and examples to affiliated clubs, along with live demos of social media graphics and paid adverts. They will be delivered over Zoom. As part of Visitor Golfer Planning Support, marketing experts Platform 77 will deliver a bespoke sales and marketing plan for 50 affiliated clubs across Scotland and will work with them to achieve club-specific goals. The fund will close on February 25. The Players 1st Survey Platform will give affiliated clubs the chance to access a "market-leading" digital survey platform free of charge. It would normally cost around £500. Scottish Golf say Players 1st is "designed to help retain and recruit members by helping clubs gain a better understanding of members' wants, needs and opinions on what's on offer. The survey is customisable to your club's needs". The new Club Education Fund, applications for which closes on Friday, March 25, will see affiliated clubs able to apply for up to £300 for the "training and development of any staff member or volunteer at the club, to benefit the overall club operation". The "key goal of the funding is to provide relevant education or training which will help equip club staff or volunteers with the skills or knowledge to meet the needs of your golf club operation". Organisations that provide training and education include the GCMA, The R&A, and British and International Golf Greenkeepers' Association. To get more information on each fund or support platform, see the terms and conditions, and to start the application process, visit Scottish Golf's Club Support page. Do you subscribe to the GCMA’s weekly E-newsletter? Make sure you’re not missing out on the latest in the world of golf club management. Click here to join in. Please LOGIN to read the full article.
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