The online campaign promoting female participation at all levels, and challenging negative perceptions about the game, is back for 2021…
With the eyes of the world firmly focused on the women’s game, as the stars battle it out at Carnoustie in the AIG Women’s Open, Women & Girls in Golf Week will also take centre stage.
The week, which runs from August 16 to 22, aims to unite the golf industry and celebrate the successes of women and girls on and off the course.
The GCMA are delighted to be among the organisations supporting the initiative, which is now in its fourth year.
England Golf is the driving force but there are plenty of ways for clubs, and the rest of the golfing community, to get involved.
- During Women & Girls in Golf Week use the #WhyIGolf in posts on Instagram, Twitter and Facebook and remember to tag in England Golf.
- Individuals can share their #WhyIGolf stories now for an opportunity to be featured in our national videos or on the England Golf website.
- Clubs and facilities can also deliver activities during the week – England Golf has created a range of assets.
There are seven themes for the week – one for each day of the campaign – and these cover all areas of the game and the golf industry.
Monday – Careers: Introducing inspiring women who are blazing a trail in the golf industry.
Tuesday – Volunteering: A chance for everyone to shout about those unsung volunteers who are key to the game’s success.
Wednesday – Health and wellbeing: Engaging conversations with women who have found golf to be a transformative experience for mental and/or physical health reasons.
Thursday – Competing: A chance to hear from those who love the buzz of competition.
Friday – Role models: Taking a leaf from the many women who inspire by their actions not only at the top of the game, but also at grassroots level.
Saturday – Newbies: Focusing on those who are new to the game – and who now couldn’t live without it.
Sunday – Join the club: A rallying call for those on the outside to come and join the golfing party!
Lauren Spray, women and girls in golf manager at England Golf, said: “Every year we look to build on the previous campaign and ensure that the amazing stories involving women and girls in golf are given the exposure they deserve.
“I’m always a firm believer in the phrase if you can’t see it, you can’t be it.
“Telling stories of women and girls in golf and bringing their experiences to life simply helps to destroy the negative stereotypes of the game that belong in another era.
“Many of these negatives are already disappearing in a sport that is far more modern and progressive in its outlook than many would have you believe.
“I’m always bowled over by the enthusiasm of the women I know in the game – either those who take part or who work behind the scenes.
“It’s also been great to have so many positive contributions from men in the game who recognise that golf is a sport for everyone regardless of age, gender, ethnicity or ability.
“Playing the game, helping out at club, working in the golf industry – there are so many roles in the game for women and girls to enjoy and we aim to highlight these to a wide and growing audience.”
Toni Zverblis, campaign and development manager at England Golf, added: “Last year’s campaign proved to be a huge online success – promoting the women’s game and increasing awareness about opportunities in a game that is adapting to the modern world and changing lifestyles.
“Videos from the week racked up 285,000 views while Instagram stories were seen 100,000 times.
“Over 500 people from around the world shared their stories and experiences and #WhyIGolf was trending for the week.”
Go to englandgolf.org/WhyIGolf for full details on how to share stories, get involved and watch this year’s promotional video.
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