Flying high: Dr Jo Salter MBE to be a Keynote Speaker at 2025 Golf Club Management Conference

We’re delighted to announce Dr Jo Salter MBE as a keynote speaker for the Golf Club Management Conference 2025. A trailblazer in aviation, known for being Britain’s first female fast jet pilot and an expert in transformational leadership


Dr Jo Salter MBE is famed for becoming the first female fast jet pilot, having flown the Panavia Tornado ground attack aircraft during her services in the Royal Air Force. Joining the RAF aged 18, Jo has since taken Air Cadets into the skies as part of Air Experience Flights, become the Director of Global Transformative Leadership for PWC, and most recently become a Global Advisory of GenAI for PwC.

Jo has piloted flights in the Air Cadets Air Experience Flights and inspired countless budding armed service members to pioneer a male-dominated sector, having been the leader of an all-male squadron. Since leaving the military behind, Jo has established a strong business career working in roles such as Head of Technical Services for NetConnect, European Operations Manager for Automated Power Exchange and Managing Director of Saltin Ltd.

Having developed first-class expertise in leadership, analytical thinking and performing under pressure, Jo is now a highly sought-after public speaker to share stories from her time in the skies.

Jo is a passionate Trustee of The Royal Air Force Club and an Ambassador of the Global Angels charity, an organisation that gives communities around the world access to clean water, education, healthcare and encourages female and youth empowerment. Jo has also authored two books, titled Energy: 52 Ways to Fire Up Your Life and Become an Energy Angel and Energize: Spring Clean Your Mind and Body to Get Your Bounce Back Today and Every Day.

In recognition of her achievements throughout her career, Jo has also been named as one of the 50 Most Inspiring Women in the World by Harpers & Queen. She is now working as the Director of Global Transformation Leadership at PWC, after working in other roles such as Director of Risk Technology Strategy, Director Chief of Staff to Head of Technology & Investments and the Director of People & Organisations.

In 2022, Jo was invited personally by Tom Cruise to attend the premiere of Top Gun: Maverick. Most recently, Jo received an honorary doctorate of Arts from Bournemouth University.  

An Unmissable Event for the Industry

The Golf Club Management Conference & Exhibition 2025 will bring together experts, thought leaders, and innovators to share practical insights, strategies, and solutions for the future of golf club management. Attendees can expect a dynamic programme of keynote speakers, panel discussions, interactive workshops, and an expanded exhibition showcasing the latest products and services in the sector.

For updates and further information, register below or visit our conference site


Register for Updates

Name(Required)
Are you a member of the GCMA?(Required)


For media inquiries, please contact:

Mark Shanley
[email protected]
01275 391153

By Mark Shanley

More from Your Association

Close