‘We need to teach them and make them feel a part of the industry and the golf club’

In a fascinating GCMA Hot Topics webinar, Sports Marketing Surveys director Richard Payne outlined the results of a major participation exercise and what it means for the future of golf…

Making new golfers feel a part of the golf club, and focusing on the physical, mental, and social benefits the sport presents, will be key to capitalising on the coronavirus pandemic boom.

Speaking during a GCMA Hot Topics webinar, Richard Payne, director at Sports Marketing Surveys, rev

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