‘We need to teach them and make them feel a part of the industry and the golf club’

In a fascinating GCMA Hot Topics webinar, Sports Marketing Surveys director Richard Payne outlined the results of a major participation exercise and what it means for the future of golf...

Making new golfers feel a part of the golf club, and focusing on the physical, mental, and social benefits the sport presents, will be key to capitalising on the coronavirus pandemic boom. Speaking during a GCMA Hot Topics webinar, Richard Payne, director at Sports Marketing Surveys, revealed the sheer scale of the increase in participation that arrived following the end of the first lockdown in May 2020 – and briefed managers on how the data can help them keep players in their clubs....
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