Brooke warns subscriptions will have to rise “beyond ‘normal’ levels”

The cost-of-living crisis and staffing costs means golfers should be braced to see their golf club membership fees rise significantly, says GCMA chief executive Tom Brooke... Golf club membership subscriptions will have to be increased “beyond ‘normal’ levels” as facilities battle with increased energy prices and operational bills. GCMA chief executive Tom Brooke has warned that for many clubs the rises in prices were “simply unaffordable under current operating models”. In his welcome note in the latest issue of The Golf Club Manager, he also pointed out the pressures from staffing costs as clubs scrambled to afford pay rises that reflected the wider issues in the UK economy. Although the Government has moved to cap energy bills until April next year, the cost of gas and electricity bills are still expected to at least double from last winter’s levels. With inflation running at 10 per cent, and interest rates on a steep upward curve, living standards are under their greatest pressure for more than half a century. Golf clubs are also feeling a significant pinch – hit with far greater energy burdens than consumers and massive increases in supply costs. Brooke, promising the GCMA’s support to golf club managers in the coming months, said: “As we head into what is going to be a challenging period of economic downturn, for many clubs the increases in energy bills and other operational costs are of huge concern and, for many, simply unaffordable under current operating models. “We also have the matter of staffing costs and ensuring we look after our teams as best we can with payroll reviews reflecting the increases on personal costs of living.  “Inevitably membership subscriptions will have to be increased beyond ‘normal’ levels and we’ll be providing support and guidance on how best to approach this over the coming weeks and months.” Do you subscribe to the GCMA's weekly E-newsletter? Make sure you're not missing out on the latest in the world of golf club management. Click here to join in.
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