Why golf clubs must not make the mistake of taking their loyal members for granted

The pandemic has brought lots of new members and clubs are naturally concentrating on keeping them. But, writes Steve Carroll, they must not forget their loyal servants

I don’t need to stretch the memory back that far to remember when a round felt like millionaire’s golf. Within reason, I just turned up. I could set my competition tee times almost by clockwork – 9am, 9.08am or 9.16am. It was pretty much the same for years. The introduction of an online booking system changed to that an extent. Then the pandemic blew it out of the water entirely. Who among us wasn’t surprised by the massive participation boost golf received last summer? Clubs that had feared for their existence were suddenly flooded with applications....
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