‘Leading by listening’: How Golf Genius embraces product development

GCMA partnerships manager Darren Wood recently sat down with Golf Genius managing director Craig Higgs to discuss their product development cycle, and the importance of listening to customer feedback

Golf Genius - a GCMA associate partner - provides industry-leading solutions to over 11,000+ private clubs, public courses, resorts, and golf associations in over 60 countries – to help save time, generate revenue, and deliver exceptional golfer experiences.

The company prides itself on product development, and with over 50% of its workforce dedicated to product engineering, Higgs explains that Golf Genius embraces a culture of "leading by listening" to its customers....

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