We speak to Andy Hall, from Amber Beverage UK, about how introducing cocktails to the golf club can help member retention and improve the all-round golf club experience Who are Amber Beverage UK (AmberBev)? We are distributors for ABM - American Beverage Marketers - the number one selling cocktail brand worldwide, responsible for over a billion cocktails consumed per year across the world. F&B offerings are becoming much more important and this is a great way for golf clubs to encourage members to dwell. Do staff require a lot of training? You can learn to use our products with an hour’s training. A lot of what I do is training; working with a bar to decide what the best set-up would be to introduce cocktails, with the aim of increasing profitability. The GCMA exists to help educate members, so being able to offer training on how to deliver products is great. Does training continue as more products are launched? 100%. We are a one-stop shop for cocktails. We can help with training, recipe development, even bar lay-outs. Explain a bit about your decision to partner with the GCMA. We are already working with golf clubs and we’re seeing a need for clubs to expand their offering. People don’t necessarily want just to play 18-holes. Clubs are looking to increase retention and profitability by servicing a need - and F&B is a huge part of that. Many golf clubs are also looking to diversify into events. We can offer a solution to a problem the golf industry is facing. Making the whole golf experience better by elevating it is a sure-fire way to help retention and increase club use outside of the course. What makes AmberBev stand out from the crowd? We are the number one selling cocktail brand in the market. Our ingredients are sourced from around the world to be the best; our Alphonso mangoes are from India, our limes from Mexico, our passion fruit from Vietnam. We use all-natural ingredients, and our products have a three-month shelf life - if you haven’t used them by that time, you’re doing something wrong and so are we! Do golf club members want cocktails? It can be daunting for businesses to try something new. We listen to managers, to consumers, to work out what will work. We advise on products and training. We can provide basic equipment to make sure bars get off to the best start. We are there every step of the way to support golf clubs and find a strategy to support their customer base and help improve the all-round experience Contact details - [email protected] - 07799 456536 Do you subscribe to the GCMA's weekly E-newsletter? Make sure you're not missing out on the latest in the world of golf club management. Click here to join in.
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