Will the golf boom survive the cost of living crisis?

The number of rounds played in Great Britain has risen for the fourth consecutive year, but experts say the sport must not become complacent...

How embedded has golf become in the ‘lifestyle DNA’ of those who got into the sport in the pandemic? That’s the question experts are asking as they consider the pressures of rising costs and inflation on leisure budgets this year. Revealing the latest Sports Marketing Surveys participation figures, director Richard Payne welcomed a rise for a fourth consecutive year in the number of rounds played in Great Britain. He also added a note of caution because of the potential impact of increased living costs in the year ahead, but said he was "optimistic" people would stay in the game....
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