PlayMoreGolf to help clubs drive up to 50% increase in membership revenue

PlayMoreGolf, the new, online flexible points-based membership programme, is aiming to help private and proprietary golf clubs increase membership revenue by up to 50% over three years.

  • Proven strategy from the team that created the 18,000-strong De Vere Club
  • Save 40% with exclusive offer for GCMA members
  • Book your free advisory meeting at GolfBIC, Thursday January 21

Created by the team behind the phenomenally successful De Vere Club that attracted 18,000 new members to 12 golf clubs in just four years, PlayMoreGolf makes membership marketing and administration straightforward and cost-effective.

The innovative online points programme, which sits alongside clubs’ existing membership packages, is designed to deliver sustained growth for golf clubs via new, typically younger, flexible members.

Clubs benefit from bespoke marketing plans and a variety of partner packages, including a no upfront cost option, creating a no-risk growth opportunity.

PlayMoreGolf director Jamie Carroll explained: “We believe PlayMoreGolf’s proven strategic approach will not only encourage people back into the game – and get newcomers started – but also see them retained within the game over a longer period of time, particularly young and occasional golfers.

“As a team, we learned previously how to create and administer the country’s most successful flexible membership scheme, and we are now able to utilise this experience to help grow other clubs’ flexible membership numbers and revenues, while simultaneously improving the experience for golfers.

“In essence, we will build a partnership proposal to suit each individual golf club. We believe the bespoke options available will allow each club to structure the relationship in a way that is cost effective for its business.

“The previous model was, naturally, limited to the clubs within the group – but this is inclusive, meaning hundreds of golf clubs can join and each can benefit.”

PlayMoreGolf also provides its member clubs with bespoke sales training support, member acquisition marketing campaign support, a fully integrated customer relationship management programme (CRM), and a web-booking engine that interfaces with the club’s booking requirements.

For the golfer, membership starts at £325 per year and gives the member a minimum of 100 points – 80 to be utilised at the ‘home’ club and 20 reserved for rounds at other participating clubs. Clubs simply need to determine how many points are redeemed for a round, and, once a member’s points run out, they simply purchase more. And, at renewal, any unused home points can be carried forward, free of charge.


GCMA members can exclusively benefit by becoming a partner of PlayMoreGolf. The next five golf clubs to sign up quoting ‘GCMA16’ will save up to 40% on new PlayMoreGolf membership sales, for further details see below.


There is also an opportunity to meet the team and find out more about PlayMoreGolf at GolfBIC in Harrogate on Thursday January 21. The team will be attending the event at Harrogate International Centre where GolfBIC is taking place. For a complimentary advisory meeting with either Daniel Hodson or Jamie Carroll please book in advance by contacting Jamie: [email protected] or call 07825 057448.


For a no-obligation proposal and discover how you can be one of the next five golf clubs to save 40% on commission, simply call Jamie quoting ‘GCMA16’ on 07825 057448 or email [email protected].

Visit for more information.


By Mike Hyde

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