As Scottish Golf launches its independent golfer platform, Martin Hopley, the governing body’s Head of Digital, outlines what it will mean for clubs and golfers
They are golfers, but not as you might know them. “They’re playing about five to 15 times a year,” says Scottish Golf’s Head of Digital Martin Hopley.
“The vast majority – up to about 80 per cent – don’t particularly want to play in competitions.
“They are people who like the flexibility of n