Struggling to keep members? Move your annual subscriptions to the summer

05 February 2021

Membership retention expert Gareth Jones says clubs should consider ditching the traditional January and April dates and ask golfers to fork out when its warmer

Golf clubs who have traditional renewal dates in January or April should consider pushing them into the summer as part of a membership retention strategy, golf club managers have been told. In a GCMA Hot Topics webinar: Membership Retention – Strategies, Tactics and Tips, Gareth Jones, of Golf Club Solutions, said he was still alarmed to an extent by those who chose the start of the year to ask members to pay their annual subscriptions....

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