Stuck on marketing? Here’s how to get ahead this year

Full-service agency 18 Players give you five key tips about maximising your marketing – no matter your budget  1. Work with micro influencers We have all heard of the term influencers, and we have certainly all heard of names like Rick Shiels, Mark Crossfield, Peter Finch, and The Jazzy Golfer.  Rick Shiels alone has over two million YouTube subscribers and any video he posts is guaranteed tens of thousands of views within a few hours.  It has been interesting watching influencer marketing move from an intriguing trend to a commonly used marketing tactic.  Influencers are often masters of the platforms they use and the topic they talk about. They already have an audience that is engaged, interested in their content, and influenced by the information they provide. When marketers collaborate with influencers, they can raise brand awareness and gain fans from the influencer’s own audience.  It can be very costly to hire a celebrity influencer with millions of followers.  But, in fact, more than 56% of marketers, who invest in influencer marketing, work with micro-influencers. Micro influencers are social media promoters with a smaller following (typically, thousands to tens of thousands of followers).  Although they have fewer followers, their posts often pack more punch due to their higher level of engagement. These influencers have found a niche in their industry, too — which is why they’ve started to play a bigger role in converting leads, connecting with audiences, and boosting brand awareness. Because micro-influencers are still considered “everyday” people (unlike hard-to-reach celebrities), their audiences are actually more likely to trust their opinions and recommendations. On limited resource, there is an opportunity to use micro influencers such as: Cookie Jar Golf, Alex Elliott, Sinead Em Golf and Rachael McQueen.  You might want to consider your aims before selecting an influencer to work with - be that a specific audience you are trying to attract, or a specific platform on which you are trying to grow your audience.  The key message to ensure bang for your buck when choosing your influencer is to focus on engagement numbers rather than followers – so how many likes, comments, and engagement do their posts get relative to their audience size. This will give you a very good idea of their level of influence over their audience.  2. Take the time to understand SEO  Search engine optimisation is a murky and complex world that we’re not sure anyone fully understands. A mention of the word is often enough for most people’s eyes to glaze over.  But we all want to be top of Google. It is one those topics we know we should know more about but rarely have the time or the bandwidth to understand properly.  To keep things simple, we just want to flag up two things we think are important and that you can action relatively inexpensively.  Domain Authority  This essentially dictates how seriously Google takes your website. You can create great, on trend, properly presented content but if your website is not deemed to...
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