Teeing off for Strategy

The GCMA has embarked on a comprehensive strategic review with the aim of promoting a culture of excellence in golf club management. Here’s a summary of what is planned…

Strategy without leadership goes nowhere; leadership without strategy has nowhere to go. That was the road map the GCMA began with when it embarked on a comprehensive review of its structures. “We needed a review of where we were going, and looking at how we needed to develop in the future,” says chief executive Bob Williams of the project, which has seen the GCMA work with Nick Watkins, of consultants Q4 Management, for the last 16 months.
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