“Being the best you can be is a far more attainable goal”

Richard Palmer-Jones, European chief for GCMA Strategic Partner Under Armour, explains how Chris Cook’s Two Lengths mindset has transformed his business...

It was an inspirational end to GCMA 2021 Conference. Chris Cook’s ‘Two Lengths’ keynote detailed how he transformed his approach, rid his life of complications to keep things simple, and won two Commonwealth gold swimming medals and competed in an Olympic final.

Chris has subsequently delved deeper into the Two Lengths mindset in a GCMA Inspire webinar, which you can watch below.

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