From liquidation fears to thriving: How Whitby turned their club around

Three years ago, Whitby Golf Club was close to being wound up. Club chiefs reveal in a webinar how they transformed the Yorkshire club... You’d think it would be a captive market. Whitby Golf Club is a Yorkshire treasure, it’s one of the oldest clubs in the county, with no ‘rivals’ within 20 miles to challenge their position. And yet, only a couple of years ago, club officials admit this golfing institution was close to being wound up. A new board of directors, made up of five women and two men, set about trying to salvage the situation. They include Director of Golf Karen Fellows, Director of Finance Amanda Ing, Company Secretary Al Higgins and Director of Greens Ali Leslie. Sam Foster subsequently became General Manager and was subsequently nominated in the Newcomer category at last November’s GCMA Manager of the Year awards. In a video webinar, explaining what they have done and how they have turned the fortunes of the club around, the quartet of board members discuss the position they found, the initiatives they have taken around marketing and membership, and what they're planning in the future. It will hopefully provide some solutions for managers whose golf clubs find themselves in similar positions, and some best practice advice on a whole range of subjects form course development to sustainability. Click the video to watch... Do you subscribe to the GCMA's weekly E-newsletter? Make sure you're not missing out on the latest in the world of golf club management. Click here to join in.
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