Over the past few years there has been an upsurge in golf, both with newly built courses and existing ones. Many of these new courses have failed because of management failures to study the market properly and create a business plan suitable for the type of membership likely to apply from the surrounding area.
The private club, by the same token, has had to look at managing itself much more efficiently than in the past and also in many cases the need to market itself far better. Golfing societies, casual visitors, and other forms of additional income have to be encouraged in different ways if the club wishes to retain its income from these sources.
No club today can afford to be run by amateurs, and the need for professional management is overwhelming. Many of the newly formed clubs, at present run by the owners, will be looking for quality management to take over in the near future
Golf Club Management requires a wide range of knowledge and technical skill sets. One day you’re working on the club’s finances and the next, you might be meeting with the Catering team to discuss the new menu, or out on the golf course with the Head Greenkeeper
For attendance on this course, you will be awarded 60 CPD credits Continuing Professional Development.