‘Friendship, support, security’ — long-serving member sums up GCMA’s worth

Neil Sjoberg (pictured right), who has been a GCMA member for almost three decades, explains what the association means to him — and why he would encourage others to join.


The world of golf club management has changed a tremendous amount during Neil Sjoberg’s long service in the industry, but his membership of the GCMA has been a reassuring constant for more than 25 years.

Persuaded to join by member Graham Winckless, Neil had already been serving on committees since the 1960s and ran a golf club in Hampshire for a spell in 1973.

It was when Neil and his brother Peter built their own club, The Epping Golf Course, in the 90s that he joined the GCMA and he has remained a member ever since.

Describing the value the association had provided to him over the years, he said: “For me the friendship, support and security I have always received (not to mention the free golf!) from GCMA colleagues is beyond price.

“The feeling you are not alone and there are so many likeminded lovely people who know what it’s like. A golf club manager’s job can be very lonely sometimes with no way out but to stick to your guns!”


A family-run venue, built and designed by golfers, for golfers — about Epping

The Epping Golf Course was built as a revival of the original Epping Golf Club which was patriotically ploughed up at the onset of WWII and who’s President and Vice President were none other than Brig. Gen. Sir Richard Beale Colvin, Lord Lieutenant of Essex and the Rt. Hon. Sir Winston Churchill.

It is a labour of love and an expression of the dreams, dedication and hard work of brothers Neil and Peter Sjoberg and their families who built, own and still run the course today.

The venture emerged gradually with the first 9 holes opening in 1995. Work was still taking place on the remainder of the course and an honesty box at the back of Neil’s old spitfire acted as a makeshift clubhouse.

Over the years and with the help of many volunteers, over 17,000 trees have been planted and 10 new water features installed.

Today, the course is renowned for the quality of its greens, the warm reception received by all, and its fusion of tradition with a more modern and continental approach to golf.


He also cited the benefit of being part of a community where each person is willing to bring their knowledge and experience to bear in order to help others.

“Peer-to-peer networking is the core of the GCMA for me,” he said. “Whatever you are going through there is always at least one person who can say, ‘I’ve been there — try this’.”

Asked what he would say to anyone considering joining, Neil said: “To be a member of GCMA shows you are serious about your work and take your duties responsibly. There will be many tough situations every year and you will need the support of GCMA colleagues.

“My thanks to the GCMA, particularly the successive excellent regional secretaries over the years.”

The Sjoberg family

The changes I’ve seen…

Neil reflects on just some of the many changes he’s seen in the industry, and to the role of the golf club manager, during his time.

“For complex reasons, COVID and WHS have increased the popularity of golf and golf club membership back to 1960s levels.

“Club design and the availability of electric trollies have meant golfers are able to continue playing to older age with all the issues that brings to managers. For example, huge seniors sections with seniors captains expecting the same powers as their younger committees.

“CCTV and electric gates and the decline of ‘one-armed bandits’ in clubhouse as a norm have eased the manager’s burden on being dragged out of bed at 2am for frequent break-ins!

“The use of computers for booking and running comps has had a significant influence on a manager’s role. For the first time we know accurately how many players we have each year and can plan accordingly. However, sometimes competitions are altered, cancelled or discontinued because some committees and managers have lost the power or knowledge to control comps manually.

“A definite positive is the wonderful ability to accurately manage course watering remotely.

“Things have changed for managers so much in — a golf club manager’s job is completely different now!”

By GCMA Content Team

More from Your Community

Close

Allister Frost


A former Microsoft Digital Strategy leader who now inspires audiences to discover the life-enhancing benefits of having a Future Ready Mindset. As a tech pioneer, Allister gained unique insights into how to transform uncertainty into opportunity, and now loves giving others the positive mindset and simple habits needed to:

  • Stay resilient in the face of uncertainty and change
  • Spot quick win opportunities for improvement
  • And *create* a brilliant future!

 

With AI and robots coming for our jobs (hint from Allister: they won’t, if we know how…), many people are anxious about the future. But Allister asserts that we’ve nothing to fear when we leverage our human superpowers and ingenuity to thrive alongside emerging technologies. That’s why having a Future Ready Mindset is now a must-have skill to remain competitive and relevant to the people we serve, our golf club members and the local community. And the best bit: everyone can do it!

This will close in 0 seconds

John Steele


John Steele is a former professional athlete, sports coach, Olympic Leader and is the Executive Director of Sport at Loughborough University. He has been Chief Executive across a range of sectors. Drawing on leadership experience of nine different Olympic and Paralympic Games (including the amazing events at the Rio Games), John reflects on the lessons from this unique period in British sport and relays his fascinating views on creating high performing teams.

Indeed, inspired from PyeongChang 2018 Olympic Winter Games, by the most successful performance ever for Team GB, he has a whole host of new business and leadership insights into how this was brilliant performance was achieved and how it can translate back into your organisation.

John moved into the corporate world, before he enjoyed an outstanding career as a professional rugby player achieving international honours. After his playing career, he turned his hand to coaching and achieved the highest accolade for a British club coach by winning the European Cup with Northampton Saints. He then became Executive Director on the Saints Board during a period of unprecedented growth, and served on the England Rugby Board during the successful world cup campaign of 2003. It was no surprise that John’s talents were called upon to drive through a change and modernisation programme as CEO of the Rugby Football Union – a challenge that became controversial and ended in his departure from the post after only a year, but with his dignity and professional pride intact.

Headhunted by UK Sport, John took up post as CEO the day before London won the 2012 Olympic bid – and this promising start was sustained as he embarked on developing the UK’s high performance sport system, which he led for a six-year period of unprecedented success through the Beijing and London Olympic and Paralympic Games.

Post-London 2012, with the Olympic legacy in place and an obligation to continue inspiring a generation, John took up his post as Group Chief Executive of the Youth Sport Trust. He has also succeeded Steve Cram as Chairman of the English Institute of Sport, an organisation described as ‘the team behind the team’, which delivers a range of performance impacting solutions to over 40 Olympic and Paralympic sports and some non-Olympic sports.

This will close in 0 seconds

Dr Jo Salter MBE


Dr Jo Salter MBE is famed for becoming the first female fast jet pilot, having flown the Panavia Tornado ground attack aircraft during her services in the Royal Air Force. Joining the RAF aged 18, Jo has since taken Air Cadets into the skies as part of Air Experience Flights, become the Director of Global Transformative Leadership for PWC, and most recently become a Global Advisory of GenAI for PwC.

Jo has piloted flights in the Air Cadets Air Experience Flights and inspired countless budding armed service members to pioneer a male-dominated sector, having been the leader of an all-male squadron. Since leaving the military behind, Jo has established a strong business career working in roles such as Head of Technical Services for NetConnect, European Operations Manager for Automated Power Exchange and Managing Director of Saltin Ltd.

Having developed first-class expertise in leadership, analytical thinking and performing under pressure, Jo is now a highly sought-after public speaker to share stories from her time in the skies.

Jo is a passionate Trustee of The Royal Air Force Club and an Ambassador of the Global Angels charity, an organisation that gives communities around the world access to clean water, education, healthcare and encourages female and youth empowerment. Jo has also authored two books, titled Energy: 52 Ways to Fire Up Your Life and Become an Energy Angel and Energize: Spring Clean Your Mind and Body to Get Your Bounce Back Today and Every Day.

In recognition of her achievements throughout her career, Jo has also been named as one of the 50 Most Inspiring Women in the World by Harpers & Queen. She is now working as the Director of Global Transformation Leadership at PWC, after working in other roles such as Director of Risk Technology Strategy, Director Chief of Staff to Head of Technology & Investments and the Director of People & Organisations.

In 2022, Jo was invited personally by Tom Cruise to attend the premiere of Top Gun: Maverick. Most recently, Jo received an honorary doctorate of Arts from Bournemouth University.

This will close in 0 seconds

Colin MacLachlan


Colin Maclachlan, star of Channel Four's captivating reality TV drama SAS: Who Dares Wins and Channel 5’s ‘Secrets of the SAS’, is an operator with over 25 years of security and risk related experience who is a popular and frequent fixture on the speaking circuit.

Colin Maclachlan, celebrated for his roles on Channel Four's SAS: Who Dares Wins and Channel 5’s Secrets of the SAS, brings over three decades of expertise in security and risk management. Colin's military career began in 1989, and after serving nine years with the Royal Scots, he joined the elite 22 SAS at just 23. His time in the SAS saw him participating in numerous high-stakes operations, including the notable rescue of hostages from the West Side Boys in Sierra Leone—a mission so perilous it was dubbed Operation Certain Death.

Colin was also pivotal during the longest hostage siege on UK soil, when a hijacked Afghan plane landed in London in 2000. The standoff lasted four days with Colin as the first sniper on the scene.

After leaving the SAS, Colin exchanged insights with international forces such as Delta Force and Seal Team 6 and provided security consultancy to the Saudi Royal Family and various celebrities. His academic pursuits led him to earn a First Class MA (Hons.) in History from Edinburgh University and an M.Litt in Terrorism from St. Andrews University.

Today, Colin extends his expertise through television, books, radio, and video games. He supports numerous charities and has founded Who Dares Cares, which assists veterans and those experiencing stress. As a speaker, Colin excels in discussing Resilience, Teamwork and Leadership.

This will close in 0 seconds