Discover how Topgolf’s value-driven summer strategy could inspire fresh ideas to boost play and revenue at your club.
Topgolf has once again shown why it remains a leader in the off-course golf experience with a bold, value-driven summer line-up for 2025.
Designed to boost footfall, attract new audiences, and reward regular players, their offering provides affordability, family entertainment, and social appeal.
While not every club has the scale or brand power of Topgolf, there are valuable lessons traditional golf venues can take from their approach.
At the core of Topgolf’s summer programme is a clear focus on value. With rising costs and economic uncertainty affecting leisure spend, clubs can’t ignore the power of well-packaged offers.
Take the Summer Fun Pass at Topgolf Glasgow – £150 for unlimited weekday play for a group of six, plus food and drink discounts. While clubs may not be able to offer unlimited rounds, bundling off-peak tee times or practice sessions into a seasonal pass could appeal to younger or time-poor golfers.
The Eat, Drink, Play deal running at Chigwell, Surrey and Watford gives another compelling example. A meal, drink, and two games for £22 (adults) is a simple, all-in-one offer that reduces friction in the buying decision.
For clubs, combining golf, food, and drink into an accessible, midweek package could be an effective way to drive weekday usage, especially during school holidays.
Topgolf’s Half-Price Tuesdays and Sunday Funday bring in a different kind of value: themed consistency. Regular weekly events that members and visitors can rely on build habits. Whether it’s discounted green fees, family Sundays, or weekly food specials, the idea is to give your audience something to look forward to and keep them coming back.
Notably, Topgolf doesn’t stop when the sun goes down. Topgolf Nights, with late-night food deals and social vibes, are a reminder that golf doesn’t have to be confined to daytime hours. Clubs looking to engage a younger or more social demographic might explore twilight sessions, floodlit facilities, or evening events with food and drink incentives.
Finally, Topgolf knows the value of making things easy – no coupons, codes or confusion. Everything is clearly named, consistent and easy to access online. That simplicity could go a long way at golf clubs too.
The takeaway? Topgolf’s offers aren’t just gimmicks – they’re smart, intentional responses to what their customers want. Clubs that are willing to listen to their audience and experiment with creative value-based initiatives could find they don’t need to reinvent the wheel to drive engagement this summer.
By Mark Shanley
