Archie Molloy – Managing Partner, Expand Media
Most Golf Club Managers I speak with are proud of their course and heritage but are quietly frustrated by their “back-office” reality. You are likely juggling operations, member expectations, and society days, yet your enquiry process still feels like a second full-time job.
When we first sat down with Calcot Park, they were facing a classic “Excel Headache”. With no CRM system in place, managing enquiries was time-consuming, manual, and often led to leads falling through the cracks.
The “PDF” Barrier
Before Expand Media stepped in, Calcot’s membership enquiry process was a hurdle for potential members. A prospect had to find a downloadable PDF, print it, fill it in by hand, and then either scan it, take a photo of it, or physically drop it into the clubhouse. Calcot would then manually upload this information to excel.
In a world where golfers expect a digital experience, every manual step is a moment where a potential member decides it’s “too much effort.”
The Transformation
As a proud GCMA Business Partner, we gave Calcot a new more efficient way of managing enquiries. We replaced the clunky PDF with a streamlined digital pipeline powered by SyncSuite. We’ve saved them countless hours and ensured they’ve lost no potential members due to a poor follow up process.
Now, when a golfer enquirers at Calcot Park, they enter a professional, automated journey:
● Instant Lead Capture: Leads from your website, Facebook, and Instagram land in one centralised dashboard, no more digging through Outlook folders.
● 360-Degree Tracking: You can track an enquiry from the initial click to the final handshake, seeing exactly which marketing efforts drove the result.
● Complete Conversation History: Review every interaction in one place – see exactly when a lead was contacted and read the full history of what was said across email, SMS, and social media.
● Automated “Nurture” Sequences: Automate emails and texts to your prospect, moving them closer to becoming a member without having to lift a finger
The Marketing Result: 5-Figure Revenue
Software alone isn’t enough; you need a brand that creates “FOMO” (Fear Of Missing Out). We act as Calcot Park’s outsourced marketing department, using professional cinematography and high-end filming to tell their story.
By portraying the real “life” of the club, we’ve built a social media presence for Calcot that has generated 5 figures of revenue purely from social media enquiries.
The best part? SyncSuite allows us to track all of it. We no longer have to guess what works. We can see exactly which video, post, or ad drove a specific enquiry. This allows us to double down on what’s driving results and stop wasting effort on what isn’t.
Your 30-Minute Digital Health Check
As Andrew Hearn (Board Member at Calcot Park) noted, we are a “progressive agency” that understands the specific challenges of a modern golf club.
We want to offer you that same clarity. I am offering GCMA members a free 30-minute Digital Health Check. We will look at your “shop window” (social media) and your current enquiry process to see where you might be leaking revenue to manual processes.
By Mark Shanley
