GCMA Announces JDE Professional as New Partner

20 February 2026

Press Release | 20th February

The Golf Club Managers Association (GCMA) is delighted to announce that JDE Professional, the foodservice division of global coffee leader JDE Peet’s, has joined the GCMA Partner Network

As one of the world’s largest coffee companies, JDE Peet’s brings extensive expertise, innovation and insight across both the out-of-home and retail coffee sectors. This new partnership introduces a globally recognised brand to the GCMA community, further strengthening the support available to golf club managers across the UK.

JDE Peet’s rich heritage in coffee excellence, together with its commitment to quality, sustainability and service, aligns closely with the GCMA’s mission to elevate standards and enhance the member experience across golf clubs.

Steven Wolloxall, Business Development Manager, JDE Professional commented:

“We’re delighted to partner with the GCMA and support golf club managers who work tirelessly to deliver great experiences for their members and guests. At JDE Professional, our mission is to deliver consistently great‑tasting, delicious quality coffee solutions with operational simplicity and reliability. Through this partnership, clubs will benefit from our trusted brands, dependable equipment solutions, and the hands‑on support of our local distributor network – providing fast, personal service that helps managers keep operations running smoothly every day.

After meeting Darren and many GCMA members at the conference in November, it was clear that our organisations are strongly aligned in our values and our focus on supporting golf club managers. We’re excited to get going, meet more members, and build strong, long‑term relationships across the GCMA community.”

As part of the partnership, JDE Professional will collaborate with the GCMA on educational content, best‑practice insights, and opportunities for clubs to explore innovative beverage solutions tailored to the golf industry. GCMA members will also benefit from direct access to JDE’s specialist support and product portfolio, including well‑known brands such as Douwe Egberts, L’OR, and more.

On behalf of the GCMA, Partnerships Manager Darren Wood added:

“We are delighted to introduce JDE Professional as the GCMA’s new coffee partner. JDE is a globally respected brand that will already be familiar to many of our members, particularly those who enjoyed their outstanding coffee at last year’s Golf Club Management Conference and Exhibition.

After visiting the JDE Professional team at their Maidenhead headquarters, it was clear that our shared values and our mutual commitment to building strong, long‑term relationships make this partnership a natural fit.

I’m excited to see the JDE Professional story come to life across all our channels in the years ahead, and for our members to meet the team and discover their excellent coffee solutions at regional and national GCMA events throughout the UK.”

This partnership reflects GCMA’s continued focus on building a strong, collaborative partner community that supports members at every level of the industry. By welcoming organisations such as JDE Professional, the GCMA continues to strengthen its ability to represent, inform, and connect the coffee sector as it adapts to changing market demands.

Discover JDE’s partner page here

– END –

Media contact:

Mark Shanley

+44 (0) 1275 391 153

[email protected]

By Mark Shanley

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