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Aquila Group Launches ‘Ready Golf’ – A New Platform Set to Transform Society & Group Bookings

11 December 2025

Launching Ready Golf 🚀

Following the success of a highly productive 12-week beta test of The Society Golf Collective, GCMA partners Aquila Group have officially launched Ready Golf – a dedicated booking platform designed to modernise and streamline the society and group golf booking experience.

For many clubs, managing society and group bookings remains one of the most valuable but operationally challenging parts of the business. Demand is strong – yet the process behind capturing, organising and converting that demand is often fragmented and inefficient. Club managers frequently face recurring issues: enquiries arriving through multiple channels, lengthy email chains, inconsistent information, and the constant back-and-forth required to confirm numbers, packages and tee times.

Ready Golf has been developed with a clear and ambitious goal: to reshape how golf clubs generate external revenue by giving clubs – and their managers – greater control over the society-booking marketplace. The platform’s mission begins with helping clubs significantly increase society revenue while reducing the administrative workload traditionally associated with group bookings. By giving clubs a centralised platform designed solely for society and group golf, it brings clarity, automation and visibility to a part of the business that has historically been hard to control.

Powered by Aquila Golf Ltd’s established marketing expertise, Ready Golf has been intentionally built around the needs of golf clubs. The Aquila team believes the platform represents the next step in supporting clubs as they navigate changing customer expectations, digital booking behaviours and growing demand from society golfers.

To mark the launch, Aquila is inviting GCMA members and clubs to join a live online demo of the Ready Golf platform.

Ready Golf – Live Demo

📅 Tuesday 16th December
⌚ 2pm – 3pm
🛜 Online Zoom Webinar
Clubs interested in boosting society revenue or simplifying their booking processes are encouraged to attend.

Sign up for Live Demo here – Ready Golf – Webinar Sign Up

By Mark Shanley

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Allister Frost

A former Microsoft Digital Strategy leader who now inspires audiences to discover the life-enhancing benefits of having a Future Ready Mindset. As a tech pioneer, Allister gained unique insights into how to transform uncertainty into opportunity, and now loves giving others the positive mindset and simple habits needed to:

  • Stay resilient in the face of uncertainty and change
  • Spot quick win opportunities for improvement
  • And *create* a brilliant future!

 

With AI and robots coming for our jobs (hint from Allister: they won’t, if we know how…), many people are anxious about the future. But Allister asserts that we’ve nothing to fear when we leverage our human superpowers and ingenuity to thrive alongside emerging technologies. That’s why having a Future Ready Mindset is now a must-have skill to remain competitive and relevant to the people we serve, our golf club members and the local community. And the best bit: everyone can do it!

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John Steele

John Steele is a former professional athlete, sports coach, Olympic Leader and is the Executive Director of Sport at Loughborough University. He has been Chief Executive across a range of sectors. Drawing on leadership experience of nine different Olympic and Paralympic Games (including the amazing events at the Rio Games), John reflects on the lessons from this unique period in British sport and relays his fascinating views on creating high performing teams.

Indeed, inspired from PyeongChang 2018 Olympic Winter Games, by the most successful performance ever for Team GB, he has a whole host of new business and leadership insights into how this was brilliant performance was achieved and how it can translate back into your organisation.

John moved into the corporate world, before he enjoyed an outstanding career as a professional rugby player achieving international honours. After his playing career, he turned his hand to coaching and achieved the highest accolade for a British club coach by winning the European Cup with Northampton Saints. He then became Executive Director on the Saints Board during a period of unprecedented growth, and served on the England Rugby Board during the successful world cup campaign of 2003. It was no surprise that John’s talents were called upon to drive through a change and modernisation programme as CEO of the Rugby Football Union – a challenge that became controversial and ended in his departure from the post after only a year, but with his dignity and professional pride intact.

Headhunted by UK Sport, John took up post as CEO the day before London won the 2012 Olympic bid – and this promising start was sustained as he embarked on developing the UK’s high performance sport system, which he led for a six-year period of unprecedented success through the Beijing and London Olympic and Paralympic Games.

Post-London 2012, with the Olympic legacy in place and an obligation to continue inspiring a generation, John took up his post as Group Chief Executive of the Youth Sport Trust. He has also succeeded Steve Cram as Chairman of the English Institute of Sport, an organisation described as ‘the team behind the team’, which delivers a range of performance impacting solutions to over 40 Olympic and Paralympic sports and some non-Olympic sports.

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In recognition of her achievements throughout her career, Jo has also been named as one of the 50 Most Inspiring Women in the World by Harpers & Queen. She is now working as the Director of Global Transformation Leadership at PWC, after working in other roles such as Director of Risk Technology Strategy, Director Chief of Staff to Head of Technology & Investments and the Director of People & Organisations.

In 2022, Jo was invited personally by Tom Cruise to attend the premiere of Top Gun: Maverick. Most recently, Jo received an honorary doctorate of Arts from Bournemouth University.

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Colin was also pivotal during the longest hostage siege on UK soil, when a hijacked Afghan plane landed in London in 2000. The standoff lasted four days with Colin as the first sniper on the scene.

After leaving the SAS, Colin exchanged insights with international forces such as Delta Force and Seal Team 6 and provided security consultancy to the Saudi Royal Family and various celebrities. His academic pursuits led him to earn a First Class MA (Hons.) in History from Edinburgh University and an M.Litt in Terrorism from St. Andrews University.

Today, Colin extends his expertise through television, books, radio, and video games. He supports numerous charities and has founded Who Dares Cares, which assists veterans and those experiencing stress. As a speaker, Colin excels in discussing Resilience, Teamwork and Leadership.

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