Announcing the Winners of the 2025 Women in Golf Awards

04 December 2025

The Women in Golf Awards announced its 2025 winners at Foxhills Golf & Country Club on Thursday, with a glittering celebration of women working in the golf industry.

Held annually since 2022, this year’s event added a series of educational sessions in the day, courtesy of Bernhard Academy and England Golf, and golf lessons with one of the eventual winners on the night, The Women in Golf Society.

Highlights from the awards ceremony included the first ever double winner, Aimi Bullock, who took both the Rising Star and Unsung Hero Awards for her work with golf and disability, and the 2025 special recognition awards that were given to women who have paved the way for others: the ‘mould breaking’ Jane Carter, whose career spans four groundbreaking decades, and Jackie Davidson in recognition of her inspirational work at The R&A with The Women in Golf Charter and The Women in Golf Leadership Development Programme.

And the winners are:

Women’s Initiative (sponsored by PING): Women in Golf Society, Ali McGuirk & Dolores Brown
Unsung Hero (sponsored by England Golf: Aimi Bullock, Founder of Sports For All UK Foundation
Rising Star (sponsored by Acushnet): Aimi Bullock, Founder of Sports For All UK Foundation
International Woman (sponsored by Perry Ellis International): Regina Gachora, Deputy Chair Junior Golf Region 4 Africa
Brand of the Year (sponsored by BGIA): Acushnet
Women in Turfcare (sponsored by BIGGA & Syngenta): Lucy Sellick, Course Manager, Raglan GC
Women’s Leadership (sponsored by the GCMA): Tamasine Green, Owner, Bunker Mentality
PGA Coach (sponsored by TGI Golf Partnership): Emma Brown, PGA Advanced Coach, The Kendleshire GC
Woman Content Creator (sponsored by The Loop): Alison Root, Women’s Editor, Golf Monthly
Trailblazer: Jane Carter
Inspirational Achievement: Jackie Davidson

“Year on year, we uncover stories about women who are shaping the future of the industry. The competition this year was incredibly fierce; any one of the finalists would have been a worthy winner,” commented Founder of the awards Nicole Wheatley. “And while a celebration of today’s brightest stars is vital to the progression of women in the industry, it’s equally important that we recognise the women who came before us. They have paved the way for women to access careers in every part of the sport, which is why the special recognition awards are so significant.”

The Women in Golf Awards continue to champion diversity, inclusion, and opportunity in golf, recognising individuals whose contributions inspire the next generation of players, leaders, and innovators. The Awards foster visibility, recognition, and inspiration, ensuring women’s contributions to the sport are celebrated widely.

Women’s Leadership Award

The GCMA are proud to sponsor the Women’s Leadership Award at the WiGA, this year the winner is Tamasine Green, the founder and owner of Bunker Mentality. Having worked on the business for over 20 years, Bunker Mentality focus on a zero waste policy when it comes to golf fashion. They work on a sustainable, on-demand model where every garment is custom-made to order in just 10 days. Congratulations Tamasine! Your vision, drive, and leadership are a credit to our industry and a beacon for women determined to make their mark.

By Mark Shanley

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John Steele

John Steele is a former professional athlete, sports coach, Olympic Leader and is the Executive Director of Sport at Loughborough University. He has been Chief Executive across a range of sectors. Drawing on leadership experience of nine different Olympic and Paralympic Games (including the amazing events at the Rio Games), John reflects on the lessons from this unique period in British sport and relays his fascinating views on creating high performing teams.

Indeed, inspired from PyeongChang 2018 Olympic Winter Games, by the most successful performance ever for Team GB, he has a whole host of new business and leadership insights into how this was brilliant performance was achieved and how it can translate back into your organisation.

John moved into the corporate world, before he enjoyed an outstanding career as a professional rugby player achieving international honours. After his playing career, he turned his hand to coaching and achieved the highest accolade for a British club coach by winning the European Cup with Northampton Saints. He then became Executive Director on the Saints Board during a period of unprecedented growth, and served on the England Rugby Board during the successful world cup campaign of 2003. It was no surprise that John’s talents were called upon to drive through a change and modernisation programme as CEO of the Rugby Football Union – a challenge that became controversial and ended in his departure from the post after only a year, but with his dignity and professional pride intact.

Headhunted by UK Sport, John took up post as CEO the day before London won the 2012 Olympic bid – and this promising start was sustained as he embarked on developing the UK’s high performance sport system, which he led for a six-year period of unprecedented success through the Beijing and London Olympic and Paralympic Games.

Post-London 2012, with the Olympic legacy in place and an obligation to continue inspiring a generation, John took up his post as Group Chief Executive of the Youth Sport Trust. He has also succeeded Steve Cram as Chairman of the English Institute of Sport, an organisation described as ‘the team behind the team’, which delivers a range of performance impacting solutions to over 40 Olympic and Paralympic sports and some non-Olympic sports.

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Dr Jo Salter MBE

Dr Jo Salter MBE is famed for becoming the first female fast jet pilot, having flown the Panavia Tornado ground attack aircraft during her services in the Royal Air Force. Joining the RAF aged 18, Jo has since taken Air Cadets into the skies as part of Air Experience Flights, become the Director of Global Transformative Leadership for PWC, and most recently become a Global Advisory of GenAI for PwC.

Jo has piloted flights in the Air Cadets Air Experience Flights and inspired countless budding armed service members to pioneer a male-dominated sector, having been the leader of an all-male squadron. Since leaving the military behind, Jo has established a strong business career working in roles such as Head of Technical Services for NetConnect, European Operations Manager for Automated Power Exchange and Managing Director of Saltin Ltd.

Having developed first-class expertise in leadership, analytical thinking and performing under pressure, Jo is now a highly sought-after public speaker to share stories from her time in the skies.

Jo is a passionate Trustee of The Royal Air Force Club and an Ambassador of the Global Angels charity, an organisation that gives communities around the world access to clean water, education, healthcare and encourages female and youth empowerment. Jo has also authored two books, titled Energy: 52 Ways to Fire Up Your Life and Become an Energy Angel and Energize: Spring Clean Your Mind and Body to Get Your Bounce Back Today and Every Day.

In recognition of her achievements throughout her career, Jo has also been named as one of the 50 Most Inspiring Women in the World by Harpers & Queen. She is now working as the Director of Global Transformation Leadership at PWC, after working in other roles such as Director of Risk Technology Strategy, Director Chief of Staff to Head of Technology & Investments and the Director of People & Organisations.

In 2022, Jo was invited personally by Tom Cruise to attend the premiere of Top Gun: Maverick. Most recently, Jo received an honorary doctorate of Arts from Bournemouth University.