Find out more about the organisations and individuals who will be providing the education and training for the GCMA Advanced Management Programme, including Charlotte Wiseman (pictured).
The GCMA Advanced Management Programme was created and developed in association with specialist training providers and industry experts.
In a testament to its exceptionally high quality, the programme has been officially recognised by the Chartered Management Institute against their professional standards.
We spoke to the organisations and individuals who will be delivering each of the certificates to find out more about the in-depth skills and knowledge they will be providing to GCMA members who engage with the Advanced Management Programme.
Strategic Planning – Kevin Fish, Contemporary Club Leadership
What is your expertise in this area?
With over 25 years in the industry, we have advised hundreds of clubs on the importance of establishing a strategy, and how to go about taking the members with you to become ‘best in class in region’.
What can people expect from the course?
We will create a “plan on a page” by which you are proud to be evaluated by the Board and members, which will identify yours as a relevant and enduring club, with clear leadership goals, demonstrating excellent strategic stewardship, by an empowered management team, providing a compelling member experience.
Why is this important?
A strategic plan will provide absolute clarity about the kind of club you want to be, build a togetherness around your mission and help attract the best possible volunteers to contribute towards a successful club.
Employment Law – Carolyne Wahlen, Golf HR
What is your expertise in this area?
I’ve been working in human resources since 1996 and I’ve been running Golf HR and Gap HR since 2003. We now have 294 clients on retainer and we deal with the most difficult employment law issues.
What can people expect from the course?
People will come away from this course with an in-depth understanding of how to go through the most contentious employment law procedures, such as a disciplinary or grievance procedure, while avoiding a tribunal claim. They will know what to do – and what not to do – in any given situation.
Why is this important?
It’s essential for Golf Club Managers to have an understanding of employment law because it is easy and cheap for employees to start a tribunal. It gets very expensive to either fight a tribunal or to make it go away, and you need to have all the advantage on your side by making sure you follow the correct processes to get the result the club wants.
Marketing – David Wheatley, Medi8
What is your expertise in this area?
Founded in 2007, Medi8 Limited is a golf marketing specialist run by me and my sister, Nicole Wheatley. We have led on the design and delivery of successful marketing strategies for many of the best-known golf brands, governing bodies and golf clubs from around the world.
What can people expect from the course?
It will give participants the tools necessary to plan and deliver a marketing strategy that meets the needs of their club. From identifying goals through business analysis, to implementing tactics that deliver on strategy, the course will provide insight and equip managers to make improvements at their club.
Why is this important?
Marketing touches every part of a club’s activity. It can feel overwhelming, but by applying the simple fundamentals that we will cover in the course, managers can make significant improvements across the club.
Sales & Service Delivery – Matthew Orwin, Promote Golf
What is your expertise in this area?
Promote Golf was established in 2007 and offers golf business consultancy, marketing support, recruitment and training. Me and my colleague David Reeves are both former Golf Club Managers with a combined 65+ years’ experience in the golf and leisure industry.
What can people expect from the course?
The course analyses the prospect and customer experience, including enquiring about membership, joining the club, booking a tee time or booking an event. It also outlines best practices and strategies that can be employed to maximise sales through effective service delivery, and the KPIs that can effectively monitor this.
Why is this important?
Golf Club Managers will gain an in-depth understanding of how to maximise sales through the use of tried and tested strategies that place service at their core. The club will benefit from sustainable sales and service delivery strategies that, implemented correctly, will increase revenues.
Building Resilience & Managing Mental Health – Charlotte Wiseman, Charlotte Wiseman Leadership and Wellbeing Consultants
What is your expertise in this area?
Drawing on over 35 years of psychology, neuroscience, and behavioural science, we help leaders, teams and organisations to improve individual and business performance by enhancing wellbeing, resilience and mental fitness.
What can people expect from the course?
Comprising data-backed insights, self-reflective practices, engaging activities and practical tools, this evidence-based and interactive course will give you a fresh new perspective on resilience and mental health, and a toolkit to help you drive positive change and unlock the full potential of your business.
Why is this important?
Poor mental health is the leading cause of sickness absence from work and costs UK employers an average of £51 billion per year – nearly £2000 per employee in the workforce. Presenteeism and lost productivity account for 47% of that cost, with the remainder comprising staff turnover and absenteeism. Supporting and improving mental health and wellbeing is a key driver to unlock better performance, improve staff loyalty and deliver better service.
Advanced Management Programme – Contact Form
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