Solving the dilemma of technology

Progress means change but introducing more technology to the club can be fraught with difficulty. Craig Higgs, international managing director for Golf Genius, has some tips for navigating the path...

More technology means more change and even with Covid-19 supercharging the move towards digitisation in golf, the recent debate around roll-ups and online tee-times shows there are still challenges ahead for golf club managers wanting to fully embrace the technological revolution.

And yet there are obvious advantages for moving away from an analogue world. Technology can simplify processes and aid efficiency. It can increase the time staff spend with members and it can improve output....

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