Is your golf club fit for business?

In the second part of a series of articles, The Gameplan’s Jim Overend encourages you to get back to basics…

Don’t let challenging economic times set off ‘shiny object syndrome’ at your club. Weathering the incoming storm requires clubs to do the basics well before even considering adding new initiatives and income streams to their offering.  

Commercial sports expert and founder of The Gameplan Jim Overend has helped businesses and professional sports clubs achieve record incomes. He says the secret to success is a simple one: 

“It’s about getting the basics right....