How are the numbers faring in the face of the cost-of-living crisis and rising prices? The team at BRS Golf have some early stats…
This article is part of GCMA Insights – topical content for golf industry professionals, discussing the things that matter to those who work in golf clubs.
Membership numbers at golf clubs in the UK and Ireland are starting to fall – but the numbers of rounds played are continuing to thrive.
Figures from BRS Golf revealed that some 5.6 million member rounds were played in the first quarter of this year, but that the 1,500 clubs who used their services had cumulatively lost around 6,000 members over the same period.
In a GCMA Insights edition of the Golf Club Talk UK podcast, the company’s Kevin Murray said they had seen an increase of 400,000 in rounds – or nine per cent – on the equivalent period last year and 600,000 up on the final quarter of 2022. That was despite the wettest March on record for decades in much of the UK.
While rounds played remain way above pre-Covid levels, up 100 per cent on 2019 levels, the team at the tee-time providers have also been on the lookout to see if the cost-of-living crisis and rising prices would have an impact as clubs negotiated their annual subscription renewals.
Murray said: “Over the past few months, the entire nation has been gripped by cost of living and an energy crisis – prices rising, rising interest rates, you name it, it’s risen.
Get involved in the debate.
To join the GCMA, click here, or to organise a call with a member of the GCMA team, just complete the form below.
“Businesses right across the country have had to pass these costs onto consumers and, in the case of golf clubs, unfortunately that’s the members who have had to bear the brunt of any increases.
“Member subs have had an increase to bridge this gap, which comes at a time when inflation is already hurting people at home in terms of their own food and energy bills.
“And the first thing most people look at when they go to cut costs is, ‘what subscriptions have I signed up to when things were good?’
“Whether we like it or not, golf club fees are probably one of the largest subscriptions that we’ve signed up to.”
Murray said it was a little early in the year, and that a lot of clubs might still be extending grace and favour periods, or chasing subscriptions, and that the next quarter would provide a much fuller picture of the membership situation.
But, based on clubs that were BRS Golf members at the end of last year, registered numbers had fallen – with 53 per cent of those leavers coming from Ireland and Northern Ireland, 28 per cent from Scotland, 19 per cent from England, and Wales remaining static.
WHY JOIN THE GCMA?
Membership of the GCMA unlocks a network of like-minded professionals, provides you with support in your professional and personal development, and provides you with a multitude of benefits. Whether that’s the tools that will help you to excel in your profession, or a wide range of services to support your wellbeing, signing up to the GCMA is joining a community.
“In Ireland and Northern Ireland, there have been 18 clubs where their registered member number has decreased by more than 100 and 36 clubs who have lost more than 50 but less than 100,” added Murray.
“In Scotland, seven clubs have lost more than 100 and 21 more than 50 but less than 100. In England that’s 19 clubs and 30 clubs and the geographical split is pretty even between North and South.”
Murray concluded the numbers were much as they expected, with some clubs losing members but others who had added to their base.
“It’s not all doom and gloom, as such, but there are just signs that people are thinking twice about renewing memberships.”
Overall, revenue generated for GolfNow course partners came in at just over £2 million – around 21 per cent up on Q1 of 2022 – and just shy of 10,000 new golfers had booked tee times through the GolfNow website.
To listen to the whole podcast, where Murray and colleague Karen Moss delve deeper into the figures and offer some advice to clubs, click the player above or visit Golf Club Talk UK.
This article is part of GCMA Insights – topical content for golf industry professionals, discussing the things that matter to those who work in golf clubs.
Get involved in the debate. To join the GCMA, click here, or to organise a call with a member of the GCMA team, just complete this form and we’ll be in touch!
Enquiries
"*" indicates required fields
