iwGROUP Joins The GCMA Partner Network as a Premium Partner to Drive Technology Innovation Across UK Golf Clubs

06 March 2026

Press Release | 6th March

The Golf Club Managers’ Association (GCMA) is delighted to announce that iwGROUP has joined the Association as a Premium Partner, reinforcing our commitment to supporting golf club managers with forward-thinking expertise and practical solutions in an increasingly technology-driven landscape.

iwGROUP are a leading technology integration specialist, working with organisations to design, deliver and support smart, scalable technology ecosystems. Their appointment as a Premium Partner reflects the growing importance of integrated systems, data insight and AI-enabled tools within modern golf club operations.

As clubs continue to evolve, embracing digital transformation is no longer optional, it is essential. From streamlining day-to-day operations and enhancing member engagement, to managing costs and optimising facilities usage, technology now sits at the heart of effective club management. Through this partnership, iwGROUP will work closely with the GCMA to educate, inform and empower managers to make confident, future-ready technology decisions.

Chris Burfield, Joint CEO at iwGROUP, said:

“This is a pivotal moment for iwGROUP and for the wider GCMA membership. Golf clubs are evolving rapidly, with AI-driven technology and integration now central to how they operate every day; from understanding how members use the club and making spaces more efficient, to consolidating technology and managing costs more effectively.

Our role is to educate and empower clubs, providing clarity around what modern technology can offer and how it can be applied in a practical, meaningful way. This enables clubs to adopt innovation with confidence and focus on what truly matters: creating outstanding experiences for their members. I’m genuinely looking forward to seeing the positive impact this partnership will have for golf clubs across the UK.”

As a Premium Partner, iwGROUP will collaborate with the GCMA across events, educational content and thought leadership initiatives, helping members better understand the role of smart infrastructure, integrated platforms and AI-driven analytics in shaping the future of golf club management.

Darren Wood, GCMA Partnerships Manager, added:

“When Chris first connected with us last year, it was immediately clear that GCMA and iwGROUP shared the same core values, particularly our belief that strong relationships and education must lead the way. We are absolutely thrilled to welcome iwGROUP as a GCMA Premium Business Partner, giving our members unparalleled access to technologies that can truly empower their clubs and elevate the experiences of members, staff, and visitors.

Building on the energy of last year’s Future Ready Conference, Chris and the entire iwGROUP team will play a crucial role in guiding our members through an ever-evolving technology landscape. Their expertise, educational approach, and commitment to exceptional customer service will help ensure golf facilities across the country are equipped to make confident, informed decisions.

This partnership marks the exciting first step in showcasing to our community exactly what iwGROUP can bring to their clubs, and we’re delighted to have Chris and the team on board who will be out and about across regional meetings throughout 2026”

This partnership marks another important step in the GCMA’s continued commitment to equipping its members with the tools, knowledge and strategic partnerships required to lead successful, sustainable clubs in a rapidly changing environment.

For more information about iwGROUP, visit www.iw.group or view the iwGROUP Brochure here.

To learn more about the GCMA Partner Network, visit gcma.org.uk/partners/

Discover iwGROUP’s partner page here

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Media contact:

Mark Shanley

+44 (0) 1275 391 153

[email protected]

By Mark Shanley

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