GCMA Insights

Celebrating excellence: The GCMA Awards 2025 winners

10 Dec 2025

Winners were crowned during the Awards Gala Dinner at the…

GCMA Makes Constitution Changes to Benevolent Fund to support Mental Well-being

10 Dec 2025

The GCMA is committed to fostering a culture where member…

Making Golf More Accessible: What England Golf’s 2030 Disability Plan Means for General Managers

10 Dec 2025

England Golf’s Disability Golf Plan 2025-2030 England Golf’s Disability Golf…

‘If you don’t have a water source, you don’t have a golf club’

3 Dec 2025

Expert Dr Tom Young sounds a warning over water security,…

‘Future Ready’ — preparing you for what comes next

12 Nov 2025

The 2025 Golf Club Management Conference & Exhibition is just…

Could short-term thinking be holding your golf club back?

11 Nov 2025

David Shepherd, Chief Executive at The Wisley, will urge golf…

How can AI drive your golf club operations?

11 Nov 2025

Sam Poole of Aquila Golf explains how AI can streamline…

How AI is changing golf course management

22 Oct 2025

Valentine Godin, founder and CEO of AI platform Maya, explores…

‘We’re looking 40 years ahead’ – Rob Climas on North Hants’ long-term planning

9 Oct 2025

North Hants GM Rob Climas explains how a £2.5m irrigation…

Driving innovation at Aspley Guise & Woburn Sands

6 Oct 2025

Paul Lancaster shares how robotic mowers are transforming course operations…

When should we consider suspending and resuming play?

6 Oct 2025

What does a competition committee need to know if they’re…

drop zones

When should we use drop zones?

9 Sep 2025

What is their purpose and how should they be positioned?…

How should we decide whether a penalty area is marked red or yellow?

4 Sep 2025

They are a magnet for your members’ golf balls so…

Should your club adopt a pace of play policy?

4 Sep 2025

Little causes more clubhouse dissent than traffic jams on the…

‘I’ve always sought ways to grow and develop’

13 Aug 2025

Award winner Becca Hembrough reflects on a decade of driving…

AI’s growing role in golf clubs: From saving time to growing profits

7 Aug 2025

AI is transforming golf clubs, from marketing and communications to…

When should we think about using a Local Rule?

28 Jul 2025

Your members will want you to act when they encounter…

How should we go about setting hole locations?

23 Jul 2025

Where pins are placed can often cause controversy at clubs.…

Boosting summer footfall the Topgolf way

8 Jul 2025

Discover how Topgolf’s value-driven summer strategy could inspire fresh ideas…

The R&A Foundation reaches £10 million milestone in philanthropic support

24 Jun 2025

The R&A Foundation has reached a major milestone with £10…

2023 rules of golf

Can we demand that players fill in their scorecards fully? 

16 Jun 2025

We all want golfers to play their part in helping…

Insights and Inspiration: A Look at the Keynote Speakers Shaping the 2025 Conference

11 Jun 2025

This year’s conference promises to be an inspiring event, featuring…

Have you got your F&B strategy right?

10 Jun 2025

Establishing a strategy for food and beverage operations can often…

Women’s Golf Day 2025 scores a 10 out of 10

5 Jun 2025

Women’s Golf Day (WGD), the global movement that activates and…

igolf

How iGolf is inspiring golfers and getting more people into club membership

5 Jun 2025

England Golf’s project to provide non-members with a World Handicap…

How do we decide what areas to mark as ground under repair?

5 Jun 2025

Ensuring the course provides a fair test for golfers is…

Bookings Now Open for the Golf Club Management Conference & Exhibition

6 May 2025

The Golf Club Management Conference & Exhibition, the UK’s leading…

Unlocking Opportunities: What England Golf’s Data Means for Your Club Management Strategy

6 May 2025

We look into England Golf’s numbers regarding the average golfer,…

‘We’re in a good place to put handicapping in a really strong position’

6 May 2025

Sarah Barter has been appointed England Golf’s new Head of…

sustainability

‘It’s so important members understand sustainability’

6 May 2025

Owen James, England Golf’s Sustainability Manager, explains how you can…

Close

Allister Frost


A former Microsoft Digital Strategy leader who now inspires audiences to discover the life-enhancing benefits of having a Future Ready Mindset. As a tech pioneer, Allister gained unique insights into how to transform uncertainty into opportunity, and now loves giving others the positive mindset and simple habits needed to:

  • Stay resilient in the face of uncertainty and change
  • Spot quick win opportunities for improvement
  • And *create* a brilliant future!

 

With AI and robots coming for our jobs (hint from Allister: they won’t, if we know how…), many people are anxious about the future. But Allister asserts that we’ve nothing to fear when we leverage our human superpowers and ingenuity to thrive alongside emerging technologies. That’s why having a Future Ready Mindset is now a must-have skill to remain competitive and relevant to the people we serve, our golf club members and the local community. And the best bit: everyone can do it!

This will close in 0 seconds

John Steele


John Steele is a former professional athlete, sports coach, Olympic Leader and is the Executive Director of Sport at Loughborough University. He has been Chief Executive across a range of sectors. Drawing on leadership experience of nine different Olympic and Paralympic Games (including the amazing events at the Rio Games), John reflects on the lessons from this unique period in British sport and relays his fascinating views on creating high performing teams.

Indeed, inspired from PyeongChang 2018 Olympic Winter Games, by the most successful performance ever for Team GB, he has a whole host of new business and leadership insights into how this was brilliant performance was achieved and how it can translate back into your organisation.

John moved into the corporate world, before he enjoyed an outstanding career as a professional rugby player achieving international honours. After his playing career, he turned his hand to coaching and achieved the highest accolade for a British club coach by winning the European Cup with Northampton Saints. He then became Executive Director on the Saints Board during a period of unprecedented growth, and served on the England Rugby Board during the successful world cup campaign of 2003. It was no surprise that John’s talents were called upon to drive through a change and modernisation programme as CEO of the Rugby Football Union – a challenge that became controversial and ended in his departure from the post after only a year, but with his dignity and professional pride intact.

Headhunted by UK Sport, John took up post as CEO the day before London won the 2012 Olympic bid – and this promising start was sustained as he embarked on developing the UK’s high performance sport system, which he led for a six-year period of unprecedented success through the Beijing and London Olympic and Paralympic Games.

Post-London 2012, with the Olympic legacy in place and an obligation to continue inspiring a generation, John took up his post as Group Chief Executive of the Youth Sport Trust. He has also succeeded Steve Cram as Chairman of the English Institute of Sport, an organisation described as ‘the team behind the team’, which delivers a range of performance impacting solutions to over 40 Olympic and Paralympic sports and some non-Olympic sports.

This will close in 0 seconds

Dr Jo Salter MBE


Dr Jo Salter MBE is famed for becoming the first female fast jet pilot, having flown the Panavia Tornado ground attack aircraft during her services in the Royal Air Force. Joining the RAF aged 18, Jo has since taken Air Cadets into the skies as part of Air Experience Flights, become the Director of Global Transformative Leadership for PWC, and most recently become a Global Advisory of GenAI for PwC.

Jo has piloted flights in the Air Cadets Air Experience Flights and inspired countless budding armed service members to pioneer a male-dominated sector, having been the leader of an all-male squadron. Since leaving the military behind, Jo has established a strong business career working in roles such as Head of Technical Services for NetConnect, European Operations Manager for Automated Power Exchange and Managing Director of Saltin Ltd.

Having developed first-class expertise in leadership, analytical thinking and performing under pressure, Jo is now a highly sought-after public speaker to share stories from her time in the skies.

Jo is a passionate Trustee of The Royal Air Force Club and an Ambassador of the Global Angels charity, an organisation that gives communities around the world access to clean water, education, healthcare and encourages female and youth empowerment. Jo has also authored two books, titled Energy: 52 Ways to Fire Up Your Life and Become an Energy Angel and Energize: Spring Clean Your Mind and Body to Get Your Bounce Back Today and Every Day.

In recognition of her achievements throughout her career, Jo has also been named as one of the 50 Most Inspiring Women in the World by Harpers & Queen. She is now working as the Director of Global Transformation Leadership at PWC, after working in other roles such as Director of Risk Technology Strategy, Director Chief of Staff to Head of Technology & Investments and the Director of People & Organisations.

In 2022, Jo was invited personally by Tom Cruise to attend the premiere of Top Gun: Maverick. Most recently, Jo received an honorary doctorate of Arts from Bournemouth University.

This will close in 0 seconds

Colin MacLachlan


Colin Maclachlan, star of Channel Four's captivating reality TV drama SAS: Who Dares Wins and Channel 5’s ‘Secrets of the SAS’, is an operator with over 25 years of security and risk related experience who is a popular and frequent fixture on the speaking circuit.

Colin Maclachlan, celebrated for his roles on Channel Four's SAS: Who Dares Wins and Channel 5’s Secrets of the SAS, brings over three decades of expertise in security and risk management. Colin's military career began in 1989, and after serving nine years with the Royal Scots, he joined the elite 22 SAS at just 23. His time in the SAS saw him participating in numerous high-stakes operations, including the notable rescue of hostages from the West Side Boys in Sierra Leone—a mission so perilous it was dubbed Operation Certain Death.

Colin was also pivotal during the longest hostage siege on UK soil, when a hijacked Afghan plane landed in London in 2000. The standoff lasted four days with Colin as the first sniper on the scene.

After leaving the SAS, Colin exchanged insights with international forces such as Delta Force and Seal Team 6 and provided security consultancy to the Saudi Royal Family and various celebrities. His academic pursuits led him to earn a First Class MA (Hons.) in History from Edinburgh University and an M.Litt in Terrorism from St. Andrews University.

Today, Colin extends his expertise through television, books, radio, and video games. He supports numerous charities and has founded Who Dares Cares, which assists veterans and those experiencing stress. As a speaker, Colin excels in discussing Resilience, Teamwork and Leadership.

This will close in 0 seconds