Follow Fame as she bids to revitalise her golf club

Fame Tate's journey to transform her local golf club has inspired a community and an industry. Now the GCMA member's story is the subject of a new documentary series Fly-on-the-wall cameras have been following the progress of a GCMA member as she bids to turnaround her club. Fame Tate's journey to revitalise Stanedge Golf Club, in Derbyshire, and make it a friendly, accessible venue has inspired a community. Now in a first for the golf industry, her mission is the subject of a new docuseries. Changing the Business of Golf follows Fame, a former Ladies European Tour professional, as she aims to transform the course and customer experience at Chesterfield-based Stanedge. Fame, a nominee for Newcomer of the Year at the Golf Club Management Awards at GCMA National Conference in 2019, recalls her life-changing decision to acquire the course and how she is turning the club into an open, friendly, venue at the heart of her local community. The opening episode of the series, which is streaming on syngentagolf.com, also shows the team preparing for a new season faced with the prospect of reopening without their head greenkeeper. “If you’d said to me one day you’ll own a golf club, I’d have probably sat there are laughed,” said Fame, whose playing career was cut short by injury. “My vision from day one was to break away from the traditional golf club model. It’s about making a place that’s welcoming, affordable, accessible, inclusive.” Future episodes of the series document day-to-day happenings, and will also recount the challenges of the Covid pandemic and forced lockdown. You can watch the first episode by clicking here. Do you subscribe to the GCMA's weekly E-newsletter? Make sure you're not missing out on the latest in the world of golf club management. Click here to join in.
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