In the latest GCMA Insights podcast, experts delved into the details of the latest participation figures and discuss the general health of the industry. Host Leighton Walker is joined by Karen Moss and Kevin Murray from BRS Golf to look back at participation data for both Q4 and 2022 as a hole. "Q4 was a strong quarter for visitor and member play", Kevin said, reporting a 95% increase on pre-pandemic levels. Karen also commented that golf had managed to retain a lot of the new golfers who have picked up golf recently, observing, "clubs have managed to retain a lot of these golfers, and we're talking about a completely different set of demographics from what we'd normally see, so clubs have had to change and adapt their strategies, and it's really phenomenal that they've done this well." Listen now: For the full Golf Club Talk UK library, click here.
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