‘I didn’t really expect to be up there’: Why Louis was stunned to be Newcomer of the Year

A willingness to embrace digital has helped Lincoln’s General Manager Louis Booth turn around his club and saw him honoured at GCMA 2021 Conference...

Twelve hours on from the glittering awards dinner and Louis Booth was still in shock. Lincoln’s General Manager had been thrilled to be nominated as one of a trio of finalists for GCMA Newcomer of the Year Award but, speaking honestly, hadn’t really expected to win.  The directors who nominated him, though, knew what they had in their club office – describing him as “highly popular and respected” and adding they were “incredibly fortunate to have Louis as a member of the team”....
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