PlayMoreGolf launches pioneering Fairway Credit partnership

PlayMoreGolf has announced a “ground-breaking” partnership with GCMA strategic partner Fairway Credit, a trading name of Premium Credit, to make the game more accessible.

At a time when people across the UK are seeing the cost of living rise sharply, the partnership will enable PlayMoreGolf members to enjoy the sport at affordable monthly prices.

PlayMoreGolf is the first flexible golf membership linking more than 250 golf courses across the UK under one membership. With over 12,000 active players it is the largest online golfing community.

Now, thanks to the new budget-friendly PayMonthlyGolf payment option, golfers across the UK are for the first time being offered the opportunity to purchase a membership from as little as £31.25 a month.

Alastair Sinclair, Chief Executive of PlayMoreGolf, said; “We are delighted to be launching PlayMoreGolf’s ground-breaking partnership with Fairway Credit.

“Our partnership represents an important development for PlayMoreGolf as we power forward our ambitions to make the game more affordable and more accessible.

“We know people all over the UK are tightening their belts in the face of spiralling household costs amid our cost of living crisis.

“That is why, in conjunction with Fairway Credit, we are looking forward to working with clubs in the PlayMoreGolf network to rise to those economic challenges.

“By partnering with Fairway Credit, we will provide golfers with greater choice to spread the cost of their 2022/2023 golf memberships in a straightforward way so they can continue to participate in a sport that so many love.”

A PlayMoreGolf-managed membership gives players cost-effective golf, longer booking windows and ‘member benefits’ for golfers who play sufficiently enough to look beyond pay and play but are unable to justify the expensive of a full membership, which is on average over £1,000 per year.

Now, under the PayMonthlyGolf facility provided by Fairway Credit, golfers enjoy those benefits upfront to take immediate advantage of its unique points-based system.

PayMonthlyGolf provides yearly membership points with the first monthly instalment, opening up access to PlayMoreGolf’s network of golf courses.

Roger Brown, Chief Commercial Officer, Fairway Credit, said: “We are delighted to be partnering with PlayMoreGolf. This market-enhancing payment option will give even more players access to the game.

“We see this collaboration as an exciting new development in growing the sport and was only possible due to the flexible Rolling Credit agreement we operate.

“This allows members to buy an initial commitment of points but then buy more if usage increases by flexing the monthly payments without need for further applications or paperwork.

“We expect this innovative launch to be the first of several new Fairway Credit products to the golf market in 2022.”

To find out more about PayMonthlyGolf, email [email protected], or visit the PlayMoreGolf website.

By GCMA Content Team

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