01
September
2021
Figures have shown the online digital campaign to highlight women and their participation in the sport reached new heights Women and Girls in Golf Week created new records of engagement, England Golf have revealed. The online digital campaign, which ran over seven days in August and aimed to highlight inspiring and positive stories involving females and their participation at all levels of the game, came to an exciting end at the final round of the AIG Women's Open at Carnoustie. Every day, a mix of professionals, celebrities and golfers took to social media to tell their #WhyIGolf stories and celebrate female successes in the sport – both on and off the course. At the GCMA, we highlighted the success stories of women in golf club management - including Burnham & Berrow's Karen Drake and our own membership services team member Kerry Spring-Rice. https://twitter.com/GCMAUK/status/1427973296658817026 Now England Golf have released statistics from the week, which showed there were... A record 118,000 views of the #WhyIGolf story on Instagram – a rise of 18% on 2020 figures. An increase of 23% on the use of the #WhyIGolf hashtag which was posted 1,600 times in the course of the week. Over 500 contributors from England and as far afield as continental Europe, America and Australia posted their #WhyIGolf stories to bring the week to life. A record high of 13 million impressions through use of #WhyIGolf. A rise of 3.3 million from 2020. Lauren Spray, England Golf’s women and girls in golf manager, said: “Our aim was to raise awareness of the female side of the game. “And, with the support and collaboration of a committed group from within the golf industry as well as the wider golfing public, we’ve succeeded beyond our expectations and smashed the totals of last year. “Four years in, we believe these figures indicate a need to keep the conversation going and continue to promote this great game and encourage more people to be a part of it. “We’ve witnessed a great response from a wide range of women, girls and men who all joined in the conversation through the #WhyIGolf. That was fantastic to see. “We’re already looking forward to next year's campaign which will once again coincide with the staging of the AIG Women’s Open. “However, our work won’t stop here and we will channel the energy and enthusiasm generated by the 2021 campaign and continue in our mission to grow the game in the weeks and months ahead.” Do you subscribe to the GCMA's weekly E-newsletter? Make sure you're not missing out on the latest in the world of golf club management. Click here to join in. Please LOGIN to read the full article.
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