Many people believe that innovation is all about breakthroughs in technology and the introduction of new products and services into markets. However, in our context, it can be about making changes to a golf club that can be unique to help it perform better or become more competitive in your marketplace. As with enterprise and entrepreneurship (see Understanding Personal and Enterprising Behaviours and Skills workbook and The Golf Club Manager, April 2017), innovation is a word that is used as part of everyday discourse....
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