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GCMA Accreditation

Meet the first managers to receive GCMA Accreditation

9 Feb 2023

The first managers to receive GCMA Accreditation status have been…

Obbi Golf celebrates £1.25 million investment and new chairman

2 Feb 2023

Belfast-based software company Obbi Golf celebrates its first birthday by…

Don’t let wet greens dampen play 

2 Feb 2023

STRI Consultant Agronomist, Ben Morgan says only one in three…

GCMA Insights Podcast: BRS Golf on Utilisation for 2022

26 Jan 2023

In the latest GCMA Insights podcast, experts delved into the…

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OUT NOW: The Golf Club Manager January 2023 issue

26 Jan 2023

The January 2023 issue of The Golf Club Manager is…

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How to order your discounted GCMA-branded Under Armour clothing

19 Jan 2023

GCMA members can now order discounted branded clothing from Under…

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‘Leading by listening’: How Golf Genius embraces product development

18 Jan 2023

GCMA partnerships manager Darren Wood recently sat down with Golf…

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GCMA Mentor

Ground-breaking GCMA Mentor scheme returns for 2023

16 Jan 2023

Following an incredibly successful first intake in 2022, GCMA Mentor…

GCMA Mentor explained

16 Jan 2023

GCMA Mentor will support the professional and personal development of…

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What changed when these managers brought golf retail in house?

12 Jan 2023

In the latest of a series of articles taken from…

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Why golf clubs must always be one step ahead when it comes to irrigation

21 Dec 2022

In their latest joint GCMA Hot Topics webinar, STRI Group’s…

Why stakeholder surveys are the key to better golf clubs

20 Dec 2022

In the final part of a series of articles, The…

How to improve customer satisfaction with best-in-class competitions

15 Dec 2022

Competitions and events are a vital part of the customer…

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How do you price your membership fees for next season?

8 Dec 2022

It’s the great dilemma: how should a club price its…

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Building your personal brand

7 Dec 2022

The second in a series of advice on recruitment and…

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How to make membership retention a year-round priority

1 Dec 2022

Is membership retention always on your list, but never at…

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Sandy Jones: 1947-2022

29 Nov 2022

The GCMA was incredibly saddened to learn of the death…

The importance of managing your club’s food safety

24 Nov 2022

In the latest Know How webinar, GCMA partnerships manager Darren…

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GCMA Insights Podcast: Membership pricing

24 Nov 2022

As the cost-of-living crisis continues to bite, clubs must decide…

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Is your golf club fit for business?

23 Nov 2022

In the second part of a series of articles, The…

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The pros and cons of bringing your retail operation in house 

18 Nov 2022

Thinking about integrating your retail operation into the wider business?…

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Making Software Fit For Golf 

17 Nov 2022

How are companies embracing the expectation of fit for purpose…

The Golf Club Manager magazine: out now

11 Nov 2022

The November edition of The Golf Club Manager is out…

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national education day

Learn how golf clubs can deal with climate concerns

10 Nov 2022

There is still time to book your spot at the…

rules of golf

What’s new in the 2023 Rules of Golf?

9 Nov 2022

The R&A and USGA have announced the first four-yearly review…

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Why the best time to review your water usage is when it’s raining

1 Nov 2022

In their second joint GCMA Hot Topics webinar, STRI Group’s…

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GCMA Insights Podcast: Q3 Participation data

27 Oct 2022

Is the post-pandemic golf boom holding up? In the latest…

GCMA Accreditation

Don’t miss out on your chance to become a GCMA Accredited Manager

25 Oct 2022

The closing date for the first tranche of submissions to…

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Manager survey reveals huge opportunity for golf clubs

20 Oct 2022

Jim Overend, founder of The Gameplan, says only one in…

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Brooke warns subscriptions will have to rise “beyond ‘normal’ levels”

18 Oct 2022

The cost-of-living crisis and staffing costs means golfers should be…

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Allister Frost


A former Microsoft Digital Strategy leader who now inspires audiences to discover the life-enhancing benefits of having a Future Ready Mindset. As a tech pioneer, Allister gained unique insights into how to transform uncertainty into opportunity, and now loves giving others the positive mindset and simple habits needed to:

  • Stay resilient in the face of uncertainty and change
  • Spot quick win opportunities for improvement
  • And *create* a brilliant future!

 

With AI and robots coming for our jobs (hint from Allister: they won’t, if we know how…), many people are anxious about the future. But Allister asserts that we’ve nothing to fear when we leverage our human superpowers and ingenuity to thrive alongside emerging technologies. That’s why having a Future Ready Mindset is now a must-have skill to remain competitive and relevant to the people we serve, our golf club members and the local community. And the best bit: everyone can do it!

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John Steele


John Steele is a former professional athlete, sports coach, Olympic Leader and is the Executive Director of Sport at Loughborough University. He has been Chief Executive across a range of sectors. Drawing on leadership experience of nine different Olympic and Paralympic Games (including the amazing events at the Rio Games), John reflects on the lessons from this unique period in British sport and relays his fascinating views on creating high performing teams.

Indeed, inspired from PyeongChang 2018 Olympic Winter Games, by the most successful performance ever for Team GB, he has a whole host of new business and leadership insights into how this was brilliant performance was achieved and how it can translate back into your organisation.

John moved into the corporate world, before he enjoyed an outstanding career as a professional rugby player achieving international honours. After his playing career, he turned his hand to coaching and achieved the highest accolade for a British club coach by winning the European Cup with Northampton Saints. He then became Executive Director on the Saints Board during a period of unprecedented growth, and served on the England Rugby Board during the successful world cup campaign of 2003. It was no surprise that John’s talents were called upon to drive through a change and modernisation programme as CEO of the Rugby Football Union – a challenge that became controversial and ended in his departure from the post after only a year, but with his dignity and professional pride intact.

Headhunted by UK Sport, John took up post as CEO the day before London won the 2012 Olympic bid – and this promising start was sustained as he embarked on developing the UK’s high performance sport system, which he led for a six-year period of unprecedented success through the Beijing and London Olympic and Paralympic Games.

Post-London 2012, with the Olympic legacy in place and an obligation to continue inspiring a generation, John took up his post as Group Chief Executive of the Youth Sport Trust. He has also succeeded Steve Cram as Chairman of the English Institute of Sport, an organisation described as ‘the team behind the team’, which delivers a range of performance impacting solutions to over 40 Olympic and Paralympic sports and some non-Olympic sports.

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Dr Jo Salter MBE


Dr Jo Salter MBE is famed for becoming the first female fast jet pilot, having flown the Panavia Tornado ground attack aircraft during her services in the Royal Air Force. Joining the RAF aged 18, Jo has since taken Air Cadets into the skies as part of Air Experience Flights, become the Director of Global Transformative Leadership for PWC, and most recently become a Global Advisory of GenAI for PwC.

Jo has piloted flights in the Air Cadets Air Experience Flights and inspired countless budding armed service members to pioneer a male-dominated sector, having been the leader of an all-male squadron. Since leaving the military behind, Jo has established a strong business career working in roles such as Head of Technical Services for NetConnect, European Operations Manager for Automated Power Exchange and Managing Director of Saltin Ltd.

Having developed first-class expertise in leadership, analytical thinking and performing under pressure, Jo is now a highly sought-after public speaker to share stories from her time in the skies.

Jo is a passionate Trustee of The Royal Air Force Club and an Ambassador of the Global Angels charity, an organisation that gives communities around the world access to clean water, education, healthcare and encourages female and youth empowerment. Jo has also authored two books, titled Energy: 52 Ways to Fire Up Your Life and Become an Energy Angel and Energize: Spring Clean Your Mind and Body to Get Your Bounce Back Today and Every Day.

In recognition of her achievements throughout her career, Jo has also been named as one of the 50 Most Inspiring Women in the World by Harpers & Queen. She is now working as the Director of Global Transformation Leadership at PWC, after working in other roles such as Director of Risk Technology Strategy, Director Chief of Staff to Head of Technology & Investments and the Director of People & Organisations.

In 2022, Jo was invited personally by Tom Cruise to attend the premiere of Top Gun: Maverick. Most recently, Jo received an honorary doctorate of Arts from Bournemouth University.

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Colin MacLachlan


Colin Maclachlan, star of Channel Four's captivating reality TV drama SAS: Who Dares Wins and Channel 5’s ‘Secrets of the SAS’, is an operator with over 25 years of security and risk related experience who is a popular and frequent fixture on the speaking circuit.

Colin Maclachlan, celebrated for his roles on Channel Four's SAS: Who Dares Wins and Channel 5’s Secrets of the SAS, brings over three decades of expertise in security and risk management. Colin's military career began in 1989, and after serving nine years with the Royal Scots, he joined the elite 22 SAS at just 23. His time in the SAS saw him participating in numerous high-stakes operations, including the notable rescue of hostages from the West Side Boys in Sierra Leone—a mission so perilous it was dubbed Operation Certain Death.

Colin was also pivotal during the longest hostage siege on UK soil, when a hijacked Afghan plane landed in London in 2000. The standoff lasted four days with Colin as the first sniper on the scene.

After leaving the SAS, Colin exchanged insights with international forces such as Delta Force and Seal Team 6 and provided security consultancy to the Saudi Royal Family and various celebrities. His academic pursuits led him to earn a First Class MA (Hons.) in History from Edinburgh University and an M.Litt in Terrorism from St. Andrews University.

Today, Colin extends his expertise through television, books, radio, and video games. He supports numerous charities and has founded Who Dares Cares, which assists veterans and those experiencing stress. As a speaker, Colin excels in discussing Resilience, Teamwork and Leadership.

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